How To Become A Super Affiliate
Affiliate marketing can be a great way to make money. Finding a niche market with products and services you trust and believe in is the first step to success. There are tremendous affiliate programs which offer you an abundance of tools and materials to promote and market their products. However, what you do with those tools and materials is entirely up to you. You can be just another affiliate or a super affiliate.
What Is A Super Affiliate?
Technically speaking a super affiliate is someone who generates a significant amount of profits for the products or services they represent. A super affiliate can make a healthy living from their affiliate business alone while a standard every day affiliate may need to supplement their affiliate income with, gasp…a 9-5 job!
Benefits To Being A Super Affiliate
The most significant benefit to being a super affiliate is the income. Many super affiliates make six figures simply promoting the products and services of others.
Additionally, if you’re one of the main contributors to a company’s affiliate program they’re going to pay attention to you and your needs. You may receive a higher percentage of sales you may receive first shot with new marketing materials and programs and you’ll get the support you need when you need it.
Here Are A Few Steps To Become A Super Affiliate:
Step One – Commit to publishing content every single day. Content has proven time and again to be the best sales tool available to affiliate marketers. Nothing, not even strategically placed ad copy works as well as providing quality content that pre-sells any product that you’re promoting on your website.
Possible content includes:
* Autoresponders.
* E-newsletters.
* Blogs posts
* Social networking via forums, social networking sites, and chat rooms
* Articles
* Press releases
Step Two – Track and test. Make sure you know where your prospects are coming from, what motivates them to click through and what information they read and respond to – then give them what they need. Tracking and testing is the only way to hone your affiliate program into a smooth running, money making machine.
Step Three – Use the provided marketing materials and be willing to take it a step further. Many affiliate programs do a great job of providing their affiliate with ready to marketing materials including:
1. Banner ads
2. Buttons
3. Email copy
4. Articles
5. Free promotional reports
Use the materials your affiliate manager has provided. It’s been tested and developed for results. That being said, be sure to create your own content too. Even as an affiliate you are your own company and your website needs to reflect your personality and brand. Building a community around your website and providing valuable content is a sure way to create a following that trusts you and your credibility – which will result in click throughs and affiliate sales.
Step Four – Pre-sell. The good news is that your job as an affiliate is to pre-sell products and services. Pre-selling means your content, whether it is a review, article, tutorial, course, or blog post, speaks honestly about the products and services you promote. Pre-selling is about providing value to your website visitors and prospects, making them comfortable with you and your authority to generate interest and a click through to the company website, where the selling happens.
Step Five – Follow up. Just like your affiliate manager follows up with you to see how you’re doing and what you need, follow up with your prospects. A great way to do this unobtrusively is to create a lead list by providing a newsletter visitors can subscribe, a free report, or any number of products in exchange for an email address and the permission to contact them with valuable information and special promotions.
Being a Super Affiliate is the only way to go if you want to build a successful affiliate marketing business. Find products and services you trust and believe in and then create a strategy to share information to your target audience. Test and track your efforts, focus on providing value to your prospects and leave the selling to the companies you represent. Helping others live better lives, without having to provide the products or services personally, is a great way to make a living.
If you want to make money online ... Make money from Google Adsense ... Make money from affiliate ... What ever?
Then you are in the right place.
So let's begin..
Wednesday, May 13, 2009
5 Quick Tips To Get Website Traffic Fast!
5 Quick Tips To Get Website Traffic Fast!
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast!
Tip #1 Make sure you’re actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including,
* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like - <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this - <h1>Primary and/or Secondary keywords here</h1>
The “1” designates this header as the most important header on the page.
* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add content to your site daily
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index - without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.
Tip #3 Procure valuable and relevant incoming links
The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
- A direct link looks like a basic website address, for example, www.yourwebsite.com
- A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
- If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
You can encourage linking to your website by:
* Adding content to your site.
* Submitting to article directories.
* Publishing press releases.
* Blogging and participating in social networking forums, chat rooms and social networking sites.
Tip #4 Be Social!
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.
Get involved - many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast!
Tip #1 Make sure you’re actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including,
* Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like - <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this - <h1>Primary and/or Secondary keywords here</h1>
The “1” designates this header as the most important header on the page.
* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add content to your site daily
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index - without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your traffic will soar.
Tip #3 Procure valuable and relevant incoming links
The more websites which link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
- A direct link looks like a basic website address, for example, www.yourwebsite.com
- A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
- If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
You can encourage linking to your website by:
* Adding content to your site.
* Submitting to article directories.
* Publishing press releases.
* Blogging and participating in social networking forums, chat rooms and social networking sites.
Tip #4 Be Social!
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, links to your site and ideas which generate conversation.
Get involved - many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.
For maximum results, create a traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
By:
Mohamed
Label:
traffic
Sunday, March 22, 2009
1 2 3 Easy Steps to Creating Your Own Internet Business For Free
Internet is the largest source of money and employment today. You too can make money on the internet, and getting set up only takes a few minutes. Being around the internet for many years it has always puzzled me why others aren't turning to the internet for an easy way to make money from home. At very little cost if any, you can start your own internet money making machine that'll generate a lifetime of income. And if you read on I'll show you how to do just that in 3 Easy Steps
Can you imagine yourself making money on the internet? I can, and I'll teach you a few basic things that will have you up and running in no time! There are thousands if not millions around the world who are already doing just that. It's really no big secret to making money on the internet, but many would have you think differently because they want to sell you the information for a price. But if you spent some time on the internet you'll discover that "BIG SECRET" doesn't have to cost you a dime. As a matter of fact that information is spread out all over the internet and it's FREE!
Now for those of you who have heard this before but never could find the information for free, well then you have just now found the right article that will show you a few of those so called secrets. And it won't cost you a dime, a quarter, or even a buck to have your own money making machine. No more worries about it costing you a fortune to get started. Just follow the few simple steps below and in no time you'll be an internet Business owner who'll soon be on your way to making money!
Step One: Go to 22gee.com to set up your free hosting account. Or type in Free Hosting into your favorite search engine and search for a free hosting provider.
Step Two: Go to 101dollarearningtips and choose your favorite affiliate program. Find and sign up to quality affiliate programs.
Step Three: Launch your free site or buy space form webdomainspace.com Create a website using FrontPage website building tools. Web site can be about anything
That about wraps that up. And it really only takes a minutes to get this set up and to start making some serious money! Give it a try, but do keep in mind that you reap only what you sow In other words you will have to make an effort at in order to make money. You just can't build it and expect visitors to show up.
By spending just an hour a day leaving short messages and comments in forums and on blogs will drive traffic back to your web site in no time. If visitors don't like what your site is about, or they are just ready to leave your site, then nine out of ten times they'll leave by way of one of your affiliate links. You can make fast money on the internet with affiliate links!
Take it just one step further by writing short articles and posting them on article sites. This will drive even more traffic your way! Search engines love Article Sites!
Author Resource: for free earningtips visit my site http://www.101dollarearningtips.com
Can you imagine yourself making money on the internet? I can, and I'll teach you a few basic things that will have you up and running in no time! There are thousands if not millions around the world who are already doing just that. It's really no big secret to making money on the internet, but many would have you think differently because they want to sell you the information for a price. But if you spent some time on the internet you'll discover that "BIG SECRET" doesn't have to cost you a dime. As a matter of fact that information is spread out all over the internet and it's FREE!
Now for those of you who have heard this before but never could find the information for free, well then you have just now found the right article that will show you a few of those so called secrets. And it won't cost you a dime, a quarter, or even a buck to have your own money making machine. No more worries about it costing you a fortune to get started. Just follow the few simple steps below and in no time you'll be an internet Business owner who'll soon be on your way to making money!
Step One: Go to 22gee.com to set up your free hosting account. Or type in Free Hosting into your favorite search engine and search for a free hosting provider.
Step Two: Go to 101dollarearningtips and choose your favorite affiliate program. Find and sign up to quality affiliate programs.
Step Three: Launch your free site or buy space form webdomainspace.com Create a website using FrontPage website building tools. Web site can be about anything
That about wraps that up. And it really only takes a minutes to get this set up and to start making some serious money! Give it a try, but do keep in mind that you reap only what you sow In other words you will have to make an effort at in order to make money. You just can't build it and expect visitors to show up.
By spending just an hour a day leaving short messages and comments in forums and on blogs will drive traffic back to your web site in no time. If visitors don't like what your site is about, or they are just ready to leave your site, then nine out of ten times they'll leave by way of one of your affiliate links. You can make fast money on the internet with affiliate links!
Take it just one step further by writing short articles and posting them on article sites. This will drive even more traffic your way! Search engines love Article Sites!
Author Resource: for free earningtips visit my site http://www.101dollarearningtips.com
Wednesday, February 18, 2009
‘About Me’ Page on eBay to make more money.
The ‘About Me’ page that you create for yourself and your eBay business is critical if you want to make money on eBay. It is the perfect forum for sharing all types of information. Include a picture of yourself. This helps to make you real to your prospective bidders. Don’t forget that you ‘About Me’ page can and should be updated periodically.
As the name implies, your ‘About Me’ page is the place for you to tell everyone exactly who you are. Information might include who you are, a little about your hobbies and pastimes, especially when they directly relate to your eBay business. Other information to include is that which might be of interest to the eBay community.
Those who know how to make money selling on eBay know that an eBay business can provide literally as little income or as much income as a seller desires.
Starting and operating an eBay is similar to starting and operating almost any other business. The biggest difference is that most business opportunities require lots of prospecting for potential customers. With eBay, the customers are already members of the huge marketplace. It becomes a matter of identifying the right product to meet customer needs.
Do you want to know how to make money on eBay, even part-time? Find a niche that you enjoy and list a few items. If you need to increase your sales income, list a few more items. Once you have reached the right level of supplemental income for you, steady out your sales.
To make money on eBay, share information about your eBay business.
Include standard policy information such as payment methods and shipping information. (This is a great way to announce changes! Don’t forget that payment and shipping information must always be included in your listings as well!)
Have you been out looking for new merchandise? Make money on eBay by announcing new items that you just found and are now or will soon be selling on eBay. Don’t forget to display or include a link to items that are currently at auction on eBay.
Have you been involved in a special event, such as a workshop or speaking engagement? Did your local newspaper recently feature you in an article? Include a link so prospective buyers can learn more about you. Do you publish a free newsletter related to your eBay business? Invite prospective readers to subscribe.
eBay has rules and guidelines that must be followed. There are specific policies regarding what and what not to do with your ‘About Me’ page. Be sure that you always adhere to those policies and rules.
Make money on eBay by creating an ‘About Me’ page. Invest the time to know the rules. Invest the time to create a page that will capture the attention of visitors.
To Your eBay Success!
from:
http://www.article-directory.co.uk
As the name implies, your ‘About Me’ page is the place for you to tell everyone exactly who you are. Information might include who you are, a little about your hobbies and pastimes, especially when they directly relate to your eBay business. Other information to include is that which might be of interest to the eBay community.
Those who know how to make money selling on eBay know that an eBay business can provide literally as little income or as much income as a seller desires.
Starting and operating an eBay is similar to starting and operating almost any other business. The biggest difference is that most business opportunities require lots of prospecting for potential customers. With eBay, the customers are already members of the huge marketplace. It becomes a matter of identifying the right product to meet customer needs.
Do you want to know how to make money on eBay, even part-time? Find a niche that you enjoy and list a few items. If you need to increase your sales income, list a few more items. Once you have reached the right level of supplemental income for you, steady out your sales.
To make money on eBay, share information about your eBay business.
Include standard policy information such as payment methods and shipping information. (This is a great way to announce changes! Don’t forget that payment and shipping information must always be included in your listings as well!)
Have you been out looking for new merchandise? Make money on eBay by announcing new items that you just found and are now or will soon be selling on eBay. Don’t forget to display or include a link to items that are currently at auction on eBay.
Have you been involved in a special event, such as a workshop or speaking engagement? Did your local newspaper recently feature you in an article? Include a link so prospective buyers can learn more about you. Do you publish a free newsletter related to your eBay business? Invite prospective readers to subscribe.
eBay has rules and guidelines that must be followed. There are specific policies regarding what and what not to do with your ‘About Me’ page. Be sure that you always adhere to those policies and rules.
Make money on eBay by creating an ‘About Me’ page. Invest the time to know the rules. Invest the time to create a page that will capture the attention of visitors.
To Your eBay Success!
from:
http://www.article-directory.co.uk
Saturday, February 14, 2009
What is advertising? Conclusion
Conclusion
Great copy is made, not born. It is derived from proven test results
designed to do one thing and do it well: sell.
Effective advertising doesn't always use "grammatically correct"
English. It uses short sentences, fragments. Like this.
It convinces you to buy, and buy now. Period.
It talks about benefits, not features. It sells on emotion and
reinforces the decision to buy with logic.
It paints a compelling picture and irresistible offer that forces your
prospect to act and act now! And if it doesn't, then you drop that ad
like a hot potato and go with one that does.
Effective persuasion is like your top salesperson--the one who
continues to break all your sales records year after year--on the job
24 x 7, multiplied by thousands or millions! Just imagine if that
salesperson, the one with proven results, could be multiplied as much
as you wanted.
Now that would be effective (and cost-efficient) marketing!
And that's the kind of proven marketing you need to employ.
Great copy is made, not born. It is derived from proven test results
designed to do one thing and do it well: sell.
Effective advertising doesn't always use "grammatically correct"
English. It uses short sentences, fragments. Like this.
It convinces you to buy, and buy now. Period.
It talks about benefits, not features. It sells on emotion and
reinforces the decision to buy with logic.
It paints a compelling picture and irresistible offer that forces your
prospect to act and act now! And if it doesn't, then you drop that ad
like a hot potato and go with one that does.
Effective persuasion is like your top salesperson--the one who
continues to break all your sales records year after year--on the job
24 x 7, multiplied by thousands or millions! Just imagine if that
salesperson, the one with proven results, could be multiplied as much
as you wanted.
Now that would be effective (and cost-efficient) marketing!
And that's the kind of proven marketing you need to employ.
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 11
Use Takeaway Selling to Increase the Urgency
When you limit the supply of a product or service in some way (i.e.
takeaway selling), basic economics dictates that the demand will rise.
In other words, people will generally respond better to an offer if
they believe the offer is about to become unavailable or restricted in
some way.
And of course, the opposite is also true. If a prospect knows your
product will be around whenever he needs it, there’s no need for him
to act now. And when your ad is put aside by the prospect, the
chance of closing the sale diminishes greatly.
It’s your job, therefore, to get your prospect to buy, and buy now.
Using scarcity to sell is a great way to accomplish that.
There are basically three types of takeaways:
1) Limiting the quantity
2) Limiting the time
3) Limiting the offer
In the first method, limiting the quantity, you are presenting a fixed
number of widgets available for sale. After they’re gone, that’s it.
Some good ways to limit the quantity include:
• only so many units made or obtained
• selling off old stock to make room for new
• limited number of cosmetically-defected items, or a fire sale
• only a limited number being sold so as not to saturate the
market
• etc.
In the second method, limiting the time, a deadline is added to the
offer. It should be a realistic deadline, not one that changes all the
time (especially on a website, where the deadline date always seems
to be that very day at midnight…when you return the next day, the
deadline date has mysteriously changed again to the new day).
Deadlines that change decrease your credibility.
This approach works well when the offer or the price will change, or
the product/service will become unavailable, after the deadline.
The third method, limiting the offer, is accomplished by limiting other
parts of the offer, such as the guarantee, bonuses or premiums, the
price, and so on.
When using takeaway selling, you must be sure to follow-through
with your restrictions. If you say you only have 500 widgets to sell,
then don’t sell 501. If you say your offer will expire at the end of the
month, make sure it does. Otherwise your credibility will take a hit.
Prospects will remember the next time another offer from you makes
its way into their hands.
Another important thing you should do is explain the reason why the
offer is being restricted. Don’t just say the price will be going up in
three weeks, but decline to tell them why.
Here are some examples of good takeaway selling:
“Unfortunately, I can only handle so many clients. Once my plate is
full, I will be unable to accept any new business. So if you’re serious
about strengthening your investment strategies and creating more
wealth than ever before, you should contact me ASAP.”
“Remember…you must act by [date] at midnight in order to get my 2
bonuses. These bonuses have been provided by [third-party
company], and we have no control over their availability after that
time.”
“We’ve obtained only 750 of these premiums from our vendor. Once
they are gone, we won’t be able to get any more until next year. And
even then we can’t guarantee the price will remain the same. In fact,
because of the increasing demand, it’s very likely the price could
double or triple by then!”
Remember when I said earlier that people buy based on emotions,
then back up their decision to buy with logic? Well, by using
takeaway selling, that restriction becomes part of that logic to buy
and buy now.
When you limit the supply of a product or service in some way (i.e.
takeaway selling), basic economics dictates that the demand will rise.
In other words, people will generally respond better to an offer if
they believe the offer is about to become unavailable or restricted in
some way.
And of course, the opposite is also true. If a prospect knows your
product will be around whenever he needs it, there’s no need for him
to act now. And when your ad is put aside by the prospect, the
chance of closing the sale diminishes greatly.
It’s your job, therefore, to get your prospect to buy, and buy now.
Using scarcity to sell is a great way to accomplish that.
There are basically three types of takeaways:
1) Limiting the quantity
2) Limiting the time
3) Limiting the offer
In the first method, limiting the quantity, you are presenting a fixed
number of widgets available for sale. After they’re gone, that’s it.
Some good ways to limit the quantity include:
• only so many units made or obtained
• selling off old stock to make room for new
• limited number of cosmetically-defected items, or a fire sale
• only a limited number being sold so as not to saturate the
market
• etc.
In the second method, limiting the time, a deadline is added to the
offer. It should be a realistic deadline, not one that changes all the
time (especially on a website, where the deadline date always seems
to be that very day at midnight…when you return the next day, the
deadline date has mysteriously changed again to the new day).
Deadlines that change decrease your credibility.
This approach works well when the offer or the price will change, or
the product/service will become unavailable, after the deadline.
The third method, limiting the offer, is accomplished by limiting other
parts of the offer, such as the guarantee, bonuses or premiums, the
price, and so on.
When using takeaway selling, you must be sure to follow-through
with your restrictions. If you say you only have 500 widgets to sell,
then don’t sell 501. If you say your offer will expire at the end of the
month, make sure it does. Otherwise your credibility will take a hit.
Prospects will remember the next time another offer from you makes
its way into their hands.
Another important thing you should do is explain the reason why the
offer is being restricted. Don’t just say the price will be going up in
three weeks, but decline to tell them why.
Here are some examples of good takeaway selling:
“Unfortunately, I can only handle so many clients. Once my plate is
full, I will be unable to accept any new business. So if you’re serious
about strengthening your investment strategies and creating more
wealth than ever before, you should contact me ASAP.”
“Remember…you must act by [date] at midnight in order to get my 2
bonuses. These bonuses have been provided by [third-party
company], and we have no control over their availability after that
time.”
“We’ve obtained only 750 of these premiums from our vendor. Once
they are gone, we won’t be able to get any more until next year. And
even then we can’t guarantee the price will remain the same. In fact,
because of the increasing demand, it’s very likely the price could
double or triple by then!”
Remember when I said earlier that people buy based on emotions,
then back up their decision to buy with logic? Well, by using
takeaway selling, that restriction becomes part of that logic to buy
and buy now.
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 10
The Structure of AIDAS
There’s a well-known structure in successful sales letters, described
by the acronym AIDA.
AIDA stands for:
• Attention
• Interest
• Desire
• Action
First, you capture your prospect’s attention. This is done with your
headline and lead. If your ad fails to capture your prospect’s
attention, it fails completely. Your prospect doesn’t read your stellar
copy, and doesn’t order your product or service.
Then you want to build a strong interest in your prospect. You want
him to keep reading, because if he reads, he just might buy.
Next, you channel a desire. Having a targeted market for this is key,
because you’re not trying to create a desire where one did not
already exist. You want to capitalize on an existing desire, which your
prospect may or may not know he already has. And you want your
prospect to experience that desire for your product or service.
Finally, you present a call to action. You want him to pick up the
telephone, return the reply card, attend the sales presentation, order
your product, whatever. You need to ask for the sale (or response, if
that’s the goal). You don’t want to beat around the bush at this point.
If your letter and AIDA structure is sound and persuasive, here’s
where you present the terms of your offer and urge the prospect to
act now.
A lot has been written about the AIDA copywriting formula. I’d like to
add one more letter to the acronym: S for Satisfy.
In the end, after the sale is made, you want to satisfy your prospect,
who is now a customer. You want to deliver exactly what you
promised (or even more), by the date you promised, in the manner
you promised. In short, you want to give him every reason in the
world to trust you the next time you sell him a back-end offer. And of
course you’d rather he doesn’t return the product (although if he
does, you also execute your return policy as promised).
Either way, you want your customers to be satisfied. It will make you
a lot more money in the long run.
There’s a well-known structure in successful sales letters, described
by the acronym AIDA.
AIDA stands for:
• Attention
• Interest
• Desire
• Action
First, you capture your prospect’s attention. This is done with your
headline and lead. If your ad fails to capture your prospect’s
attention, it fails completely. Your prospect doesn’t read your stellar
copy, and doesn’t order your product or service.
Then you want to build a strong interest in your prospect. You want
him to keep reading, because if he reads, he just might buy.
Next, you channel a desire. Having a targeted market for this is key,
because you’re not trying to create a desire where one did not
already exist. You want to capitalize on an existing desire, which your
prospect may or may not know he already has. And you want your
prospect to experience that desire for your product or service.
Finally, you present a call to action. You want him to pick up the
telephone, return the reply card, attend the sales presentation, order
your product, whatever. You need to ask for the sale (or response, if
that’s the goal). You don’t want to beat around the bush at this point.
If your letter and AIDA structure is sound and persuasive, here’s
where you present the terms of your offer and urge the prospect to
act now.
A lot has been written about the AIDA copywriting formula. I’d like to
add one more letter to the acronym: S for Satisfy.
In the end, after the sale is made, you want to satisfy your prospect,
who is now a customer. You want to deliver exactly what you
promised (or even more), by the date you promised, in the manner
you promised. In short, you want to give him every reason in the
world to trust you the next time you sell him a back-end offer. And of
course you’d rather he doesn’t return the product (although if he
does, you also execute your return policy as promised).
Either way, you want your customers to be satisfied. It will make you
a lot more money in the long run.
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 9
Write To Be Scanned
Your layout is very important in a sales letter, because you want your
letter to look inviting, refreshing to the eyes. In short, you want your
prospect to stop what he’s doing and read your letter.
If he sees a letter with tiny margins, no indentations, no breaks in
the text, no white space, and no subheads…if he sees a page of
nothing but densely-packed words, do you think he’ll be tempted to
read it?
Not likely.
If you do have ample white space and generous margins, short
sentences, short paragraphs, subheads, and an italicized or
underlined word here and there for emphasis, it will certainly look
more inviting to read.
When reading your letter, some prospects will start at the beginning
and read word for word. Some will read the headline and maybe the
lead, then read the “P.S.” at the end of the letter and see who the
letter is from, then start from the beginning.
And some folks will scan through your letter, noticing the various
subheads strategically positioned by you throughout your letter, then
decide if it’s worth their time to read the entire thing. Some may
never read the entire letter, but order anyways.
You must write for all of them. Interesting and compelling long copy
for the studious reader, and short paragraphs and sentences, white
space, and subheads for the skimmer.
Subheads are the smaller headlines sprinkled throughout your copy.
Like this.
When coming up with your headline, some of the headlines that
didn’t make the cut can make great subheads. A good subhead
forces your prospect to keep reading, threading him along from start
to finish throughout your copy, while also providing the glue
necessary to keep skimmers skimming.
Your layout is very important in a sales letter, because you want your
letter to look inviting, refreshing to the eyes. In short, you want your
prospect to stop what he’s doing and read your letter.
If he sees a letter with tiny margins, no indentations, no breaks in
the text, no white space, and no subheads…if he sees a page of
nothing but densely-packed words, do you think he’ll be tempted to
read it?
Not likely.
If you do have ample white space and generous margins, short
sentences, short paragraphs, subheads, and an italicized or
underlined word here and there for emphasis, it will certainly look
more inviting to read.
When reading your letter, some prospects will start at the beginning
and read word for word. Some will read the headline and maybe the
lead, then read the “P.S.” at the end of the letter and see who the
letter is from, then start from the beginning.
And some folks will scan through your letter, noticing the various
subheads strategically positioned by you throughout your letter, then
decide if it’s worth their time to read the entire thing. Some may
never read the entire letter, but order anyways.
You must write for all of them. Interesting and compelling long copy
for the studious reader, and short paragraphs and sentences, white
space, and subheads for the skimmer.
Subheads are the smaller headlines sprinkled throughout your copy.
Like this.
When coming up with your headline, some of the headlines that
didn’t make the cut can make great subheads. A good subhead
forces your prospect to keep reading, threading him along from start
to finish throughout your copy, while also providing the glue
necessary to keep skimmers skimming.
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 8
The More You Tell, The More You Sell
The debate on using long copy versus short copy never seems to
end. Usually it is a newcomer to copywriting who seems to think that
long copy is boring and, well…long. “I would never read that much
copy,” they say.
The fact of the matter is that all things being equal, long copy will
outperform short copy every time. And when I say long copy, I don’t
mean long and boring, or long and untargeted.
The person who says he would never read all that copy is making a
big mistaking in copywriting: he is going with his gut reaction instead
of relying on test results. He is thinking that he himself is the
prospect. He’s not. We’re never our own prospects.
There have been many studies and split tests conducted on the long
copy versus short copy debate. And the clear winner is always long
copy. But that’s targeted relevant long copy as opposed to
untargeted boring long copy.
Some significant research has found that readership tends to fall off
dramatically at around 300 words, but does not drop off again until
around 3,000 words.
If I’m selling an expensive set of golf clubs and send my long copy to
a person who’s plays golf occasionally, or always wanted to try golf, I
am sending my sales pitch to the wrong prospect. It is not targeted
effectively. And so if a person who receives my long copy doesn’t
read past the 300th word, they weren’t qualified for my offer in the
first place.
It wouldn’t have mattered whether they read up to the 100th word or
10,000th word. They still wouldn’t have made a purchase.
However, if I sent my long copy to an avid die-hard golfer, who just
recently purchased other expensive golf products through the mail,
painting an irresistible offer, telling him how my clubs will knock 10
strokes off his game, he’ll likely read every word. And if I’ve targeted
my message correctly, he will buy.
Remember, if your prospect is 3000 miles away, it’s not easy for him
to ask you a question. You must anticipate and answer all of his
questions and overcome all objections in your copy if you are to be
successful.
And make sure you don’t throw everything you can think of under
the sun in there. You only need to include as much information as
you need to make the sale…and not one word more.
If it takes a 10-page sales letter, so be it. If it takes a 16-page
magalog, fine. But if the 10-page sales letter tests better than the
16-page magalog, then by all means go with the winner.
Does that mean every prospect must read every word of your copy
before he will order your product? Of course not.
Some will read every word and then go back and reread it again.
Some will read the headline and lead, then skim much of the body
and land on the close. Some will scan the entire body, then go back
and read it. All of those prospects may end up purchasing the offer,
but they also all may have different styles of reading and skimming.
Which brings us to the next tip…
The debate on using long copy versus short copy never seems to
end. Usually it is a newcomer to copywriting who seems to think that
long copy is boring and, well…long. “I would never read that much
copy,” they say.
The fact of the matter is that all things being equal, long copy will
outperform short copy every time. And when I say long copy, I don’t
mean long and boring, or long and untargeted.
The person who says he would never read all that copy is making a
big mistaking in copywriting: he is going with his gut reaction instead
of relying on test results. He is thinking that he himself is the
prospect. He’s not. We’re never our own prospects.
There have been many studies and split tests conducted on the long
copy versus short copy debate. And the clear winner is always long
copy. But that’s targeted relevant long copy as opposed to
untargeted boring long copy.
Some significant research has found that readership tends to fall off
dramatically at around 300 words, but does not drop off again until
around 3,000 words.
If I’m selling an expensive set of golf clubs and send my long copy to
a person who’s plays golf occasionally, or always wanted to try golf, I
am sending my sales pitch to the wrong prospect. It is not targeted
effectively. And so if a person who receives my long copy doesn’t
read past the 300th word, they weren’t qualified for my offer in the
first place.
It wouldn’t have mattered whether they read up to the 100th word or
10,000th word. They still wouldn’t have made a purchase.
However, if I sent my long copy to an avid die-hard golfer, who just
recently purchased other expensive golf products through the mail,
painting an irresistible offer, telling him how my clubs will knock 10
strokes off his game, he’ll likely read every word. And if I’ve targeted
my message correctly, he will buy.
Remember, if your prospect is 3000 miles away, it’s not easy for him
to ask you a question. You must anticipate and answer all of his
questions and overcome all objections in your copy if you are to be
successful.
And make sure you don’t throw everything you can think of under
the sun in there. You only need to include as much information as
you need to make the sale…and not one word more.
If it takes a 10-page sales letter, so be it. If it takes a 16-page
magalog, fine. But if the 10-page sales letter tests better than the
16-page magalog, then by all means go with the winner.
Does that mean every prospect must read every word of your copy
before he will order your product? Of course not.
Some will read every word and then go back and reread it again.
Some will read the headline and lead, then skim much of the body
and land on the close. Some will scan the entire body, then go back
and read it. All of those prospects may end up purchasing the offer,
but they also all may have different styles of reading and skimming.
Which brings us to the next tip…
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 7
The Headline
If you’re going to make a single change to boost your response rate
the most, focus on your headline (you do have one, don’t you?).
Why? Because five times as many people read your headline than
your copy. Quite simply, a headline is…an ad for your ad. People
won’t stop their busy lives to read your copy unless you give them a
good reason to do so. So a good headline promises some news and a
benefit.
Perhaps you’re thinking, “What’s this about news, you say?”
Think about the last time you browsed through your local newspaper.
You checked out the articles, one by one, and occasionally an ad may
have caught your eye. Which ads were the ones most likely to catch
your eye?
The ones that looked like an article, of course.
The ones with the headline that promised news.
The ones with fonts and type that closely resembled the fonts and
type used in articles.
The ones that were placed where articles were placed (as opposed to
being placed on a full page of ads, for example).
And the ones with the most compelling headlines that convinced you
it’s worth a few minutes to read the copy.
The headline is that powerful and that important.
I’ve seen many ads over the years that didn’t even have a headline.
And that’s just silly. It’s the equivalent of flushing good money spent
on advertising right down the toilet.
Why? Because your response can increase dramatically by not only
adding a headline, but by making that headline almost impossible to
resist for your target market.
And those last three words are important. Your target market.
For example, take a look at the following headline:
Announcing…New High-Tech Gloves Protect
Wearer Against Hazardous Waste
News, and a benefit.
Will that headline appeal to everyone?
No, and you don’t care about everyone.
But for someone who handles hazardous waste, they would sure
appreciate knowing about this little gem.
That’s your target market, and it’s your job to get them to read your
ad. Your headline is the way you do that.
Ok, now where do you find great headlines?
You look at other successful ads (especially direct response) that
have stood the test of time. You look for ads that run regularly in
magazines and other publications. How do you know they’re good?
Because if they didn’t do their job, the advertiser wouldn’t keep
running them again and again.
You get on the mailing lists of the big direct response companies like
Agora and Boardroom and save their direct mail packages.
You read the National Enquirer.
Huh? You heard that correctly.
The National Enquirer has some of the best headlines in the
business.
Pick up a recent issue and you’ll see what I mean. Ok, now how
could you adapt some of those headlines to your own product or
service?
Your headline should create a sense of urgency. It should be as
specific as possible (i.e. say $1,007,274.23 instead of “a million
dollars”).
The headline appearance is also very important. Make sure the type
used is bold and large, and different from the type used in the copy.
Generally, longer headlines tend to out pull shorter ones, even when
targeting more “conservative” prospects.
Some other sites online where you can get great headlines (from
master copywriter John Carlton, no less) are:
• http://www.otsdirect.com/products.html
• http://www.trsdirect.com/product.php
• http://www.ohpdirect.com/product.php
On each page, click on the individual products in order to view the
ads and headlines.
It should go without saying that when you use other successful
headlines, you adapt them to your own product or service. Never
copy a headline (or any other written copyrighted piece of work for
that matter) word for word. Copywriters and ad agencies are
notoriously famous for suing for plagiarism. And rightfully so.
If you’re going to make a single change to boost your response rate
the most, focus on your headline (you do have one, don’t you?).
Why? Because five times as many people read your headline than
your copy. Quite simply, a headline is…an ad for your ad. People
won’t stop their busy lives to read your copy unless you give them a
good reason to do so. So a good headline promises some news and a
benefit.
Perhaps you’re thinking, “What’s this about news, you say?”
Think about the last time you browsed through your local newspaper.
You checked out the articles, one by one, and occasionally an ad may
have caught your eye. Which ads were the ones most likely to catch
your eye?
The ones that looked like an article, of course.
The ones with the headline that promised news.
The ones with fonts and type that closely resembled the fonts and
type used in articles.
The ones that were placed where articles were placed (as opposed to
being placed on a full page of ads, for example).
And the ones with the most compelling headlines that convinced you
it’s worth a few minutes to read the copy.
The headline is that powerful and that important.
I’ve seen many ads over the years that didn’t even have a headline.
And that’s just silly. It’s the equivalent of flushing good money spent
on advertising right down the toilet.
Why? Because your response can increase dramatically by not only
adding a headline, but by making that headline almost impossible to
resist for your target market.
And those last three words are important. Your target market.
For example, take a look at the following headline:
Announcing…New High-Tech Gloves Protect
Wearer Against Hazardous Waste
News, and a benefit.
Will that headline appeal to everyone?
No, and you don’t care about everyone.
But for someone who handles hazardous waste, they would sure
appreciate knowing about this little gem.
That’s your target market, and it’s your job to get them to read your
ad. Your headline is the way you do that.
Ok, now where do you find great headlines?
You look at other successful ads (especially direct response) that
have stood the test of time. You look for ads that run regularly in
magazines and other publications. How do you know they’re good?
Because if they didn’t do their job, the advertiser wouldn’t keep
running them again and again.
You get on the mailing lists of the big direct response companies like
Agora and Boardroom and save their direct mail packages.
You read the National Enquirer.
Huh? You heard that correctly.
The National Enquirer has some of the best headlines in the
business.
Pick up a recent issue and you’ll see what I mean. Ok, now how
could you adapt some of those headlines to your own product or
service?
Your headline should create a sense of urgency. It should be as
specific as possible (i.e. say $1,007,274.23 instead of “a million
dollars”).
The headline appearance is also very important. Make sure the type
used is bold and large, and different from the type used in the copy.
Generally, longer headlines tend to out pull shorter ones, even when
targeting more “conservative” prospects.
Some other sites online where you can get great headlines (from
master copywriter John Carlton, no less) are:
• http://www.otsdirect.com/products.html
• http://www.trsdirect.com/product.php
• http://www.ohpdirect.com/product.php
On each page, click on the individual products in order to view the
ads and headlines.
It should go without saying that when you use other successful
headlines, you adapt them to your own product or service. Never
copy a headline (or any other written copyrighted piece of work for
that matter) word for word. Copywriters and ad agencies are
notoriously famous for suing for plagiarism. And rightfully so.
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 6
The Unique Selling Proposition (USP)
Also known as the unique selling position, the USP is often one of the
most oft-misunderstood elements of a good sales letter. It’s what
separates your product or service from your competitors. Let’s take a
quick look at some unique selling propositions for a product itself:
1) Lowest Price – If you’ve got the corner marketed on budget
prices, flaunt it. Wal-Mart has made this USP famous lately, but
it’s not new to them. In fact, selling for cheaper has been
around as long as capitalism itself. Personally, I’m not crazy
about price wars, because someone can always come along
and sell for cheaper. Then it’s time for a new strategy…
2) Superior Quality – If it outperforms your competitor’s product
or is made with higher quality materials, it’s a good bet that
you could use this fact to your advantage. For example,
compare Breyers Ice Cream to their competitor’s. From the
packaging to the wholesome superior ingredients, the quality is
evident. It may cost a little more than their competitor’s ice
cream, but for their market, it sells.
3) Superior Service – If you offer superior service over your
competitor’s, people will buy from you instead. This is
especially true with certain markets that are all about service:
long-distance, Internet service providers, cable television, etc.
4) Exclusive Rights – My favorite! If you can legitimately claim
that your product is protected by a patent or copyright,
licensing agreement, etc., then you have a winner for exclusive
rights. If you have a patent, even the President of the U.S.
must buy it from you.
Ok, what if your product or service is no different than your
competitor’s? I would disagree, because there are always differences.
The trick is to turn them into a positive advantage for you. You want
to put your “best foot forward.” So what can we do in this scenario?
One way is to present something that your company has devised
internally that no other company does. Look, there’s a reason why
computer store “A” offers to beat their competitor’s price for the
same product by X%. If you look closely, the two packages are never
exactly the same. Company “B” offers a free scanner, while company
“A” offers a free printer. Or some other difference. They are
comparing apples to oranges. So unless you find a company with the
exact same package (you won’t…they’ve seen to that), you won’t be
able to cash in.
But what if you truly have the same widget for sale as the guy up the
road?
Unless your prospect knows the inner workings of both your and your
competitor’s product, including the manufacturing process, customer
service, and everything in-between, then you have a little potential
creative licensing here. But you must be truthful.
For example, if I tell my readers that my product is bathed in steam
to ensure purity and cleanliness (like the cans and bottles in most
beer manufacturing processes), it doesn’t matter that Joe’s Beer up
the road does the same thing. That fact that Joe doesn’t advertise
this fact makes it a USP in your prospect’s eyes.
Want some more USP examples?
• We are the only car repair shop that will buy your car if you are
not 100 percent satisfied with our work.
• Delivered in 30 minutes or it’s on us!
• No other furniture company will pay for your shipping.
• Our recipe is so secret, only three people in the world know it!
As with most ways to boost copy response, research is the key with
your USP. Sometimes your USP is obvious, for example if you have a
patent. Other times you must do a little legwork to discover it (or
shape it to your target market).
Here’s where a little persistence and in-person selling really pays off.
Let me give you an example to illustrate what I mean:
Suppose your company sells beanbag chairs for kids. So you, being
the wise marketer that you are, decide to sell these beanbags in
person to prospects before writing your copy. After completing
twenty different pitches for your product, you discover that 75
percent of those you visited asked if the chair would eventually leak.
Since the chairs are for kids, it’s only logical that parents would be
concerned about their youngster jumping on it, rolling on it, and
doing all things possible to break the seam and “spill the beans.”
So when you write your copy, you make sure you address that issue:
“You can rest assure that our super-strong beanbag chairs are triplestitched
for guaranteed leak-proof performance. No other company
will make this guarantee about their beanbag chairs!”
For a really in depth look at how to perfect a better USP checkout
http://www.informativebooks.com
Also known as the unique selling position, the USP is often one of the
most oft-misunderstood elements of a good sales letter. It’s what
separates your product or service from your competitors. Let’s take a
quick look at some unique selling propositions for a product itself:
1) Lowest Price – If you’ve got the corner marketed on budget
prices, flaunt it. Wal-Mart has made this USP famous lately, but
it’s not new to them. In fact, selling for cheaper has been
around as long as capitalism itself. Personally, I’m not crazy
about price wars, because someone can always come along
and sell for cheaper. Then it’s time for a new strategy…
2) Superior Quality – If it outperforms your competitor’s product
or is made with higher quality materials, it’s a good bet that
you could use this fact to your advantage. For example,
compare Breyers Ice Cream to their competitor’s. From the
packaging to the wholesome superior ingredients, the quality is
evident. It may cost a little more than their competitor’s ice
cream, but for their market, it sells.
3) Superior Service – If you offer superior service over your
competitor’s, people will buy from you instead. This is
especially true with certain markets that are all about service:
long-distance, Internet service providers, cable television, etc.
4) Exclusive Rights – My favorite! If you can legitimately claim
that your product is protected by a patent or copyright,
licensing agreement, etc., then you have a winner for exclusive
rights. If you have a patent, even the President of the U.S.
must buy it from you.
Ok, what if your product or service is no different than your
competitor’s? I would disagree, because there are always differences.
The trick is to turn them into a positive advantage for you. You want
to put your “best foot forward.” So what can we do in this scenario?
One way is to present something that your company has devised
internally that no other company does. Look, there’s a reason why
computer store “A” offers to beat their competitor’s price for the
same product by X%. If you look closely, the two packages are never
exactly the same. Company “B” offers a free scanner, while company
“A” offers a free printer. Or some other difference. They are
comparing apples to oranges. So unless you find a company with the
exact same package (you won’t…they’ve seen to that), you won’t be
able to cash in.
But what if you truly have the same widget for sale as the guy up the
road?
Unless your prospect knows the inner workings of both your and your
competitor’s product, including the manufacturing process, customer
service, and everything in-between, then you have a little potential
creative licensing here. But you must be truthful.
For example, if I tell my readers that my product is bathed in steam
to ensure purity and cleanliness (like the cans and bottles in most
beer manufacturing processes), it doesn’t matter that Joe’s Beer up
the road does the same thing. That fact that Joe doesn’t advertise
this fact makes it a USP in your prospect’s eyes.
Want some more USP examples?
• We are the only car repair shop that will buy your car if you are
not 100 percent satisfied with our work.
• Delivered in 30 minutes or it’s on us!
• No other furniture company will pay for your shipping.
• Our recipe is so secret, only three people in the world know it!
As with most ways to boost copy response, research is the key with
your USP. Sometimes your USP is obvious, for example if you have a
patent. Other times you must do a little legwork to discover it (or
shape it to your target market).
Here’s where a little persistence and in-person selling really pays off.
Let me give you an example to illustrate what I mean:
Suppose your company sells beanbag chairs for kids. So you, being
the wise marketer that you are, decide to sell these beanbags in
person to prospects before writing your copy. After completing
twenty different pitches for your product, you discover that 75
percent of those you visited asked if the chair would eventually leak.
Since the chairs are for kids, it’s only logical that parents would be
concerned about their youngster jumping on it, rolling on it, and
doing all things possible to break the seam and “spill the beans.”
So when you write your copy, you make sure you address that issue:
“You can rest assure that our super-strong beanbag chairs are triplestitched
for guaranteed leak-proof performance. No other company
will make this guarantee about their beanbag chairs!”
For a really in depth look at how to perfect a better USP checkout
http://www.informativebooks.com
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 5
Incorporating Proof and Believability
When your prospect reads your ad, you want to make sure he
believes any claims you make about your product or service. Because
if there’s any doubt in his mind, he won’t bite, no matter how sweet
the deal. In fact, the “too good to be true” mentality will virtually
guarantee a lost sale…even if it is all true.
So what can you do to increase the perception of believability?
Because after all, it’s the perception you need to address up front.
But of course you also must make sure your copy is accurate and
truthful.
Here are some tried and tested methods that will help:
• If you’re dealing with existing customers who already know you
deliver as promised, emphasize that trust. Don’t leave it up to
them to figure it out. Make them stop, cock their heads, and
say, “Oh, yeah. The ABC Company has never done me wrong
before. I can trust them.”
• Include testimonials of satisfied customers. Be sure to put full
names and locations, where possible. Remember, “A.S.” is a lot
less believable than “Andy Sherman, Voorhees, NJ.” If you can
also include a picture of the customer and/or a professional
title, that’s even better. It doesn’t matter that your testimonials
aren’t from somebody famous or that your prospect does not
know these people personally. If you have enough compelling
testimonials, and they’re believable, you’re much better off
than not including them at all.
• Pepper your copy with facts and research findings to support
your claims. Be sure to credit all sources, even if the fact is
common knowledge, because a neutral source goes a long way
towards credibility.
• For a direct mail letter or certain space ads where the copy is in
the form of a letter from a specific individual, including a
picture of that person helps. But unlike “traditional” real estate
letters and other similar ads, I’d put the picture at the end near
your signature, or midway through the copy, rather than at the
top where it will detract from your headline. And…if your sales
letter is from a specific individual, be sure to include his
credentials to establish him as an expert in his field (relating to
your product or service, of course).
• If applicable, cite any awards or third-party reviews the product
or service has received.
• If you’ve sold a lot of widgets, tell them. It’s the old “10 million
people can’t be wrong” adage (they can be, but your prospect
will likely take your side on the matter).
• Include a GREAT return policy and stand by it! This is just good
business policy. Many times, offering a double refund
guarantee for certain products will result in higher profits. Yes,
you’ll dish out more refunds, but if you sell three times as many
widgets as before, and only have to refund twice as much as
before, it may be worth it, depending on your offer and return
on investment. Crunch the numbers and see what makes
sense. More importantly, test! Make them think, “Gee, they
wouldn’t be so generous with returns if they didn’t stand
behind their product!”
• If you can swing it, adding a celebrity endorsement will always
help to establish credibility. Heck, if ‘ol honest Abe Lincoln
recommended your product and backs up your claims, it must
be true! Ok, you get the idea, though.
• When it makes sense, use 3rd party testimonials. What are 3rd
party testimonials? Here’s some examples from some Web site
copy I wrote when there weren’t many customer testimonials
available yet:
“Spyware, without question, is on an exponential
rise over the last six months.”
- Alfred Huger, Senior Director of Engineering,
Symantec Security Response (maker of Norton
security software)
“Simply clicking on a banner ad can install
spyware.”
- Dave Methvin, Chief Technology Officer, PC Pitstop
A deployment method is to “trick users into
consenting to a software download they think they
absolutely need”
- Paul Bryan, Director, Security And Technology Unit,
Microsoft
Do you see what I did?
I took quotes from experts in their respective fields and turned
them to my side. But…be sure to get their consent or
permission from the copyright holder if there’s ever any
question about copyrighted materials as your source.
Note that I also pushed an emotional hot button: fear.
It’s been proven that people will generally do more to avoid
pain than to obtain pleasure. So why not use that tidbit of info
to your advantage?
• Reveal a flaw about your product. This helps alleviate the “too
good to be true” syndrome. You reveal a flaw that isn’t really a
flaw. Or reveal a flaw that is minor, just to show that you’re
being “up front” about your product’s shortcomings.
Example:
“You’re probably thinking right now that this tennis racket is a
miracle worker—and it is. But I must tell you that it has one
little…shortcoming.
My racket takes about 2 weeks to get used to. In fact, when you first
start using it, your game will actually get worse. But if you can just
ride it out, you’ll see a tremendous improvement in your volleys, net
play, serves, …” And so on.
There’s a tendency to think, with all of the ads that we are
bombarded with today that every advertiser is always putting
his best foot forward, so to speak. And I think that line of
reasoning is accurate, to a point.
But isn’t it refreshing when someone stands out from the crowd
and is honest? In other words, your reader will start to
subconsciously believe that you are revealing all of the flaws,
even though your best foot still stands forward.
• Use “lift notes.” These are a brief note or letter from a person
of authority. Not necessary a celebrity, although that can add
credibility, too. A person of authority is someone well
recognized in their field (which is related to your product) that
they are qualified to talk about. Lift notes may be distributed as
inserts, a separate page altogether, or even as part of the copy
itself. As always, test!
• If you are limiting the offer with a deadline “order by” date, be
sure the deadline is real and does not change. Deadline dates
that change every day are sure to reduce credibility. The
prospect will suspect, “if his deadline date keeps changing, he’s
not telling the truth about it…I wonder what else he’s not
telling the truth about.”
• Avoid baseless “hype.” I discussed that in my previous tip.
Enough said.
When your prospect reads your ad, you want to make sure he
believes any claims you make about your product or service. Because
if there’s any doubt in his mind, he won’t bite, no matter how sweet
the deal. In fact, the “too good to be true” mentality will virtually
guarantee a lost sale…even if it is all true.
So what can you do to increase the perception of believability?
Because after all, it’s the perception you need to address up front.
But of course you also must make sure your copy is accurate and
truthful.
Here are some tried and tested methods that will help:
• If you’re dealing with existing customers who already know you
deliver as promised, emphasize that trust. Don’t leave it up to
them to figure it out. Make them stop, cock their heads, and
say, “Oh, yeah. The ABC Company has never done me wrong
before. I can trust them.”
• Include testimonials of satisfied customers. Be sure to put full
names and locations, where possible. Remember, “A.S.” is a lot
less believable than “Andy Sherman, Voorhees, NJ.” If you can
also include a picture of the customer and/or a professional
title, that’s even better. It doesn’t matter that your testimonials
aren’t from somebody famous or that your prospect does not
know these people personally. If you have enough compelling
testimonials, and they’re believable, you’re much better off
than not including them at all.
• Pepper your copy with facts and research findings to support
your claims. Be sure to credit all sources, even if the fact is
common knowledge, because a neutral source goes a long way
towards credibility.
• For a direct mail letter or certain space ads where the copy is in
the form of a letter from a specific individual, including a
picture of that person helps. But unlike “traditional” real estate
letters and other similar ads, I’d put the picture at the end near
your signature, or midway through the copy, rather than at the
top where it will detract from your headline. And…if your sales
letter is from a specific individual, be sure to include his
credentials to establish him as an expert in his field (relating to
your product or service, of course).
• If applicable, cite any awards or third-party reviews the product
or service has received.
• If you’ve sold a lot of widgets, tell them. It’s the old “10 million
people can’t be wrong” adage (they can be, but your prospect
will likely take your side on the matter).
• Include a GREAT return policy and stand by it! This is just good
business policy. Many times, offering a double refund
guarantee for certain products will result in higher profits. Yes,
you’ll dish out more refunds, but if you sell three times as many
widgets as before, and only have to refund twice as much as
before, it may be worth it, depending on your offer and return
on investment. Crunch the numbers and see what makes
sense. More importantly, test! Make them think, “Gee, they
wouldn’t be so generous with returns if they didn’t stand
behind their product!”
• If you can swing it, adding a celebrity endorsement will always
help to establish credibility. Heck, if ‘ol honest Abe Lincoln
recommended your product and backs up your claims, it must
be true! Ok, you get the idea, though.
• When it makes sense, use 3rd party testimonials. What are 3rd
party testimonials? Here’s some examples from some Web site
copy I wrote when there weren’t many customer testimonials
available yet:
“Spyware, without question, is on an exponential
rise over the last six months.”
- Alfred Huger, Senior Director of Engineering,
Symantec Security Response (maker of Norton
security software)
“Simply clicking on a banner ad can install
spyware.”
- Dave Methvin, Chief Technology Officer, PC Pitstop
A deployment method is to “trick users into
consenting to a software download they think they
absolutely need”
- Paul Bryan, Director, Security And Technology Unit,
Microsoft
Do you see what I did?
I took quotes from experts in their respective fields and turned
them to my side. But…be sure to get their consent or
permission from the copyright holder if there’s ever any
question about copyrighted materials as your source.
Note that I also pushed an emotional hot button: fear.
It’s been proven that people will generally do more to avoid
pain than to obtain pleasure. So why not use that tidbit of info
to your advantage?
• Reveal a flaw about your product. This helps alleviate the “too
good to be true” syndrome. You reveal a flaw that isn’t really a
flaw. Or reveal a flaw that is minor, just to show that you’re
being “up front” about your product’s shortcomings.
Example:
“You’re probably thinking right now that this tennis racket is a
miracle worker—and it is. But I must tell you that it has one
little…shortcoming.
My racket takes about 2 weeks to get used to. In fact, when you first
start using it, your game will actually get worse. But if you can just
ride it out, you’ll see a tremendous improvement in your volleys, net
play, serves, …” And so on.
There’s a tendency to think, with all of the ads that we are
bombarded with today that every advertiser is always putting
his best foot forward, so to speak. And I think that line of
reasoning is accurate, to a point.
But isn’t it refreshing when someone stands out from the crowd
and is honest? In other words, your reader will start to
subconsciously believe that you are revealing all of the flaws,
even though your best foot still stands forward.
• Use “lift notes.” These are a brief note or letter from a person
of authority. Not necessary a celebrity, although that can add
credibility, too. A person of authority is someone well
recognized in their field (which is related to your product) that
they are qualified to talk about. Lift notes may be distributed as
inserts, a separate page altogether, or even as part of the copy
itself. As always, test!
• If you are limiting the offer with a deadline “order by” date, be
sure the deadline is real and does not change. Deadline dates
that change every day are sure to reduce credibility. The
prospect will suspect, “if his deadline date keeps changing, he’s
not telling the truth about it…I wonder what else he’s not
telling the truth about.”
• Avoid baseless “hype.” I discussed that in my previous tip.
Enough said.
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 4
Push Their Emotional Hot Buttons
This is where research really pays off. Because in order to push those
buttons, you need to first know what they are.
Listen to this story first, and I’ll tell you what I mean: Once upon a
time a young man walked into a Chevrolet dealer’s showroom to
check out a Chevy Camaro. He had the money, and he was ready to
make a buying decision. But he couldn’t decide if he wanted to buy
the Camaro or the Ford Mustang up the road at the Ford dealer.
A salesman approached him and soon discovered the man’s dilemma.
“Tell me what you like best about the Camaro,” said the salesman.
“It’s a fast car. I like it for its speed.”
After some more discussion, the salesman learned the man had just
started dating a cute college cheerleader. So what did the salesman
do?
Simple. He changed his pitch accordingly, to push the hot buttons he
knew would help advance the sale. He told the man about how
impressed his new girlfriend would be when he came home with this
car! He placed the mental image in the man’s mind of he and his
girlfriend cruising to the beach in the Camaro. How all of his friends
will be envious when they see him riding around with a beautiful girl
in a beautiful car.
And suddenly the man saw it. He got it. And the salesman recognized
this and piled it on even more. Before you know it, the man wrote a
nice fat check to the Chevy dealership, because he was sold!
The salesman found those hot buttons and pushed them like never
before until the man realized he wanted the Camaro more than he
wanted his money.
I know what you’re thinking…the man said he liked the car because it
was fast, didn’t he?
Yes, he did. But subconsciously, what he really desired was a car that
would impress his girlfriend, his friends, and in his mind make them
love him more! In his mind he equated speed with thrill. Not because
he wanted an endless supply of speeding tickets, but because he
thought that thrill would make him more attractive, more likeable.
Perhaps the man didn’t even realize this fact himself. But the
salesman sure did. And he knew which emotional hot buttons to
press to get the sale.
Now, where does the research pay off?
Well, a good salesman knows how to ask the kinds of questions that
will tell him which buttons to press on the fly. When you’re writing
copy, you don’t have that luxury. It’s therefore very important to
know upfront the wants, needs, and desires of your prospects for
that very reason. If you haven’t done your homework, your prospect
is going to decide that he’d rather keep his money than buy your
product. Remember, copywriting is salesmanship in print!
It’s been said many times: People don’t like to be sold.
But they do like to buy.
And they buy based on emotion first and foremost. Then they justify
their decision with logic, even after they are already sold emotionally.
So be sure to back up your emotional pitch with logic to nurture that
justification at the end.
And while we’re on the subject, let’s talk a moment about perceived
“hype” in a sales letter. A lot of more “conservative” advertisers have
decided that they don’t like hype, because they consider hype to be
old news, been-there-and-done-that, my customers won’t fall for
hype, it’s not believable anymore.
What they should realize is that hype itself does not sell well. Some
less experienced copywriters often try to compensate for their lack of
research or not fully understanding their target market or the product
itself by adding tons of adjectives and adverbs and exclamation
points and big bold type.
Whew! If you do your job right, it’s just not needed.
Page 10 of 27
That’s not to say some adverbs or adjectives don’t have their
place…only if they’re used sparingly, and only if they advance the
sale.
But I think you’d agree that backing up your copy with proof and
believability will go a lot farther in convincing your prospects than
“power words” alone. I say power words, because there are certain
adverbs and adjectives that have been proven to make a difference
when they’re included. This by itself is not hype. But repeated too
often, they become less effective, and they take away (at least in
your prospect’s mind) from the proof.
Which brings us into our next tip…
This is where research really pays off. Because in order to push those
buttons, you need to first know what they are.
Listen to this story first, and I’ll tell you what I mean: Once upon a
time a young man walked into a Chevrolet dealer’s showroom to
check out a Chevy Camaro. He had the money, and he was ready to
make a buying decision. But he couldn’t decide if he wanted to buy
the Camaro or the Ford Mustang up the road at the Ford dealer.
A salesman approached him and soon discovered the man’s dilemma.
“Tell me what you like best about the Camaro,” said the salesman.
“It’s a fast car. I like it for its speed.”
After some more discussion, the salesman learned the man had just
started dating a cute college cheerleader. So what did the salesman
do?
Simple. He changed his pitch accordingly, to push the hot buttons he
knew would help advance the sale. He told the man about how
impressed his new girlfriend would be when he came home with this
car! He placed the mental image in the man’s mind of he and his
girlfriend cruising to the beach in the Camaro. How all of his friends
will be envious when they see him riding around with a beautiful girl
in a beautiful car.
And suddenly the man saw it. He got it. And the salesman recognized
this and piled it on even more. Before you know it, the man wrote a
nice fat check to the Chevy dealership, because he was sold!
The salesman found those hot buttons and pushed them like never
before until the man realized he wanted the Camaro more than he
wanted his money.
I know what you’re thinking…the man said he liked the car because it
was fast, didn’t he?
Yes, he did. But subconsciously, what he really desired was a car that
would impress his girlfriend, his friends, and in his mind make them
love him more! In his mind he equated speed with thrill. Not because
he wanted an endless supply of speeding tickets, but because he
thought that thrill would make him more attractive, more likeable.
Perhaps the man didn’t even realize this fact himself. But the
salesman sure did. And he knew which emotional hot buttons to
press to get the sale.
Now, where does the research pay off?
Well, a good salesman knows how to ask the kinds of questions that
will tell him which buttons to press on the fly. When you’re writing
copy, you don’t have that luxury. It’s therefore very important to
know upfront the wants, needs, and desires of your prospects for
that very reason. If you haven’t done your homework, your prospect
is going to decide that he’d rather keep his money than buy your
product. Remember, copywriting is salesmanship in print!
It’s been said many times: People don’t like to be sold.
But they do like to buy.
And they buy based on emotion first and foremost. Then they justify
their decision with logic, even after they are already sold emotionally.
So be sure to back up your emotional pitch with logic to nurture that
justification at the end.
And while we’re on the subject, let’s talk a moment about perceived
“hype” in a sales letter. A lot of more “conservative” advertisers have
decided that they don’t like hype, because they consider hype to be
old news, been-there-and-done-that, my customers won’t fall for
hype, it’s not believable anymore.
What they should realize is that hype itself does not sell well. Some
less experienced copywriters often try to compensate for their lack of
research or not fully understanding their target market or the product
itself by adding tons of adjectives and adverbs and exclamation
points and big bold type.
Whew! If you do your job right, it’s just not needed.
Page 10 of 27
That’s not to say some adverbs or adjectives don’t have their
place…only if they’re used sparingly, and only if they advance the
sale.
But I think you’d agree that backing up your copy with proof and
believability will go a lot farther in convincing your prospects than
“power words” alone. I say power words, because there are certain
adverbs and adjectives that have been proven to make a difference
when they’re included. This by itself is not hype. But repeated too
often, they become less effective, and they take away (at least in
your prospect’s mind) from the proof.
Which brings us into our next tip…
By:
Mohamed
Label:
advertising,
traffic
What is advertising? part 3
Emphasize Benefits, Not Features
What are features? They are descriptions of what qualities a product
possesses.
• The XYZ car delivers 55 miles per gallon in the city.
• Our ladder’s frame is made from a lightweight durable steel
alloy.
• Our glue is protected by a patent.
• This database has a built-in data-mining system.
And what are benefits? They are what those features mean to your
prospects.
• You’ll save money on gas and cut down on environmental
pollutants when you use our energy saving high-performance
hybrid car. Plus, you’ll feel the extra oomph when you’re
passing cars, courtesy of the efficient electric motor, which they
don’t have!
• Lightweight durable steel-alloy frame means you’ll be able to
take it with you with ease, and use it in places most other
ladders can’t go, while still supporting up to 800 pounds. No
more backaches lugging around that heavy ladder. And it’ll last
for 150 years, so you’ll never need to buy another ladder again!
• Patent-protected glue ensures you can use it on wood, plastic,
metal, ceramic, glass, and tile…without messy cleanup and
without ever having to re-glue it again—guaranteed!
• You can instantly see the “big picture” hidden in your data, and
pull the most arcane statistics on demand. Watch your business
do a “180” in no time flat, when you instantly know why it’s
failing in the first place! It’s all done with our built-in datamining
system that’s so easy to use, my twelve year-old son
used it successfully right out of the box.
I just made up those examples, but I think you understand my point.
By the way, did you notice in the list of features where I wrote “steel
alloy?” But in the benefits I wrote “steel-alloy” (with a hyphen). Not
sure off-hand which one is correct, but I know which one I’d use.
Here’s why: you are not writing to impress your English teacher or
win any awards. The only award you’re after is your copy beating the
control (control being the best-selling copy so far), so take some
liberty in grammar, punctuation, and sentence structure. You want it
to be read and acted upon, not read and admired!
But—back to benefits…
If you were selling an expensive watch, you wouldn’t tell your reader
that the face is 2 inches in diameter and the band is made of leather.
You show him how the extra-large face will tell him the time at a
glance. No sir! He won’t have to squint and look foolish to everyone
around him trying to read this magnificent timepiece. And how about
the way he’ll project success and charisma when he wears the
beautiful gold watch with its handcrafted custom leather band? How
his lover will find him irresistible when he’s all dressed up to go out,
wearing the watch. Or how the watch’s status and beauty will attract
the ladies.
Incidentally, did you notice how I brought up not squinting as a
benefit? Does that sound like a silly benefit? Not if you are selling to
affluent baby boomers suffering from degrading vision. They
probably hate it when someone they’re trying to impress sees them
squint in order to read something. It’s all part of their inner desire,
which you need to discover. And which even they may not know
about. That is, until you show them a better way.
The point is to address the benefits of the product, not its features.
And when you do that, you’re focusing on your reader and his
interests, his desires. The trick is to highlight those specific benefits
(and word them correctly) that push your reader’s emotional hot
buttons.
How do you do that? Read on!
What are features? They are descriptions of what qualities a product
possesses.
• The XYZ car delivers 55 miles per gallon in the city.
• Our ladder’s frame is made from a lightweight durable steel
alloy.
• Our glue is protected by a patent.
• This database has a built-in data-mining system.
And what are benefits? They are what those features mean to your
prospects.
• You’ll save money on gas and cut down on environmental
pollutants when you use our energy saving high-performance
hybrid car. Plus, you’ll feel the extra oomph when you’re
passing cars, courtesy of the efficient electric motor, which they
don’t have!
• Lightweight durable steel-alloy frame means you’ll be able to
take it with you with ease, and use it in places most other
ladders can’t go, while still supporting up to 800 pounds. No
more backaches lugging around that heavy ladder. And it’ll last
for 150 years, so you’ll never need to buy another ladder again!
• Patent-protected glue ensures you can use it on wood, plastic,
metal, ceramic, glass, and tile…without messy cleanup and
without ever having to re-glue it again—guaranteed!
• You can instantly see the “big picture” hidden in your data, and
pull the most arcane statistics on demand. Watch your business
do a “180” in no time flat, when you instantly know why it’s
failing in the first place! It’s all done with our built-in datamining
system that’s so easy to use, my twelve year-old son
used it successfully right out of the box.
I just made up those examples, but I think you understand my point.
By the way, did you notice in the list of features where I wrote “steel
alloy?” But in the benefits I wrote “steel-alloy” (with a hyphen). Not
sure off-hand which one is correct, but I know which one I’d use.
Here’s why: you are not writing to impress your English teacher or
win any awards. The only award you’re after is your copy beating the
control (control being the best-selling copy so far), so take some
liberty in grammar, punctuation, and sentence structure. You want it
to be read and acted upon, not read and admired!
But—back to benefits…
If you were selling an expensive watch, you wouldn’t tell your reader
that the face is 2 inches in diameter and the band is made of leather.
You show him how the extra-large face will tell him the time at a
glance. No sir! He won’t have to squint and look foolish to everyone
around him trying to read this magnificent timepiece. And how about
the way he’ll project success and charisma when he wears the
beautiful gold watch with its handcrafted custom leather band? How
his lover will find him irresistible when he’s all dressed up to go out,
wearing the watch. Or how the watch’s status and beauty will attract
the ladies.
Incidentally, did you notice how I brought up not squinting as a
benefit? Does that sound like a silly benefit? Not if you are selling to
affluent baby boomers suffering from degrading vision. They
probably hate it when someone they’re trying to impress sees them
squint in order to read something. It’s all part of their inner desire,
which you need to discover. And which even they may not know
about. That is, until you show them a better way.
The point is to address the benefits of the product, not its features.
And when you do that, you’re focusing on your reader and his
interests, his desires. The trick is to highlight those specific benefits
(and word them correctly) that push your reader’s emotional hot
buttons.
How do you do that? Read on!
By:
Mohamed
Label:
advertising
What is advertising? part 2
Focus on Them, Not You
When a prospect reads your ad, letter, brochure, etc., the one thing
he will be wondering from the start is: “what’s in it for me?”
And if your copy doesn’t tell him, it’ll land in the trash faster than he
can read the headline or lead.
A lot of advertisers make this mistake. They focus on them as a
company. How long they’ve been in business, who their biggest
customers are, how they’ve spent ten years of research and millions
of dollars on developing this product, blah, blah.
Actually, those points are important. But they should be expressed in
a way that matters to your potential customer. Remember, once he’s
thrown it in the garbage, the sale is lost!
When writing your copy, it helps to think of it as writing a letter to an
old friend. In fact, I often picture a friend of mine who most closely
fits my prospect’s profile. What would I say to convince this friend to
try my product? How would I target my friend’s objections and
beliefs to help my cause?
When you’re writing to a friend, you’ll use the pronouns “I” and
“you.” When trying to convince your friend, you might say: “Look, I
know you think you’ve tried every widget out there. But you should
know that…”
And it goes beyond just writing in the second person. That is,
addressing your prospect as “you” within the copy. The fact of the
matter is there are many successful ads that weren’t written in the
second person. Some are written in the first person perspective,
where the writer uses “I.” Other times the third person is used, with
“she,” “he,” and “them.”
And even if you do write in the second person, it doesn’t necessarily
mean your copy is about them.
For example:
“As a real estate agent, you can take comfort in the fact that
I’ve sold over 10,000 homes and mastered the tricks of the
trade”
Although you’re writing in the second person, you’re really still
focusing on yourself.
So how can you focus on them? Glad you asked. One way is to…
When a prospect reads your ad, letter, brochure, etc., the one thing
he will be wondering from the start is: “what’s in it for me?”
And if your copy doesn’t tell him, it’ll land in the trash faster than he
can read the headline or lead.
A lot of advertisers make this mistake. They focus on them as a
company. How long they’ve been in business, who their biggest
customers are, how they’ve spent ten years of research and millions
of dollars on developing this product, blah, blah.
Actually, those points are important. But they should be expressed in
a way that matters to your potential customer. Remember, once he’s
thrown it in the garbage, the sale is lost!
When writing your copy, it helps to think of it as writing a letter to an
old friend. In fact, I often picture a friend of mine who most closely
fits my prospect’s profile. What would I say to convince this friend to
try my product? How would I target my friend’s objections and
beliefs to help my cause?
When you’re writing to a friend, you’ll use the pronouns “I” and
“you.” When trying to convince your friend, you might say: “Look, I
know you think you’ve tried every widget out there. But you should
know that…”
And it goes beyond just writing in the second person. That is,
addressing your prospect as “you” within the copy. The fact of the
matter is there are many successful ads that weren’t written in the
second person. Some are written in the first person perspective,
where the writer uses “I.” Other times the third person is used, with
“she,” “he,” and “them.”
And even if you do write in the second person, it doesn’t necessarily
mean your copy is about them.
For example:
“As a real estate agent, you can take comfort in the fact that
I’ve sold over 10,000 homes and mastered the tricks of the
trade”
Although you’re writing in the second person, you’re really still
focusing on yourself.
So how can you focus on them? Glad you asked. One way is to…
By:
Mohamed
Label:
advertising,
traffic
What is advertising?
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever
slogans or amusing prose? Is it workmanship to be judged for an
award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word,
much like a television commercial sells (if done properly) by
persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
“To properly understand advertising or to learn even its rudiments one must
start with the right conception. Advertising is salesmanship. Its principles
are the principles of salesmanship. Successes and failures in both lines are
due to like causes. Thus every advertising question should be answered by
the salesman's standards.
“Let us emphasize that point. The only purpose of advertising is to make
sales. It is profitable or unprofitable according to its actual sales.
“It is not for general effect. It is not to keep your name before the people. It
is not primarily to aid your other salesmen. Treat it as a salesman. Force it
to justify itself. Compare it with other salesmen. Figure its cost and result.
Accept no excuses which good salesmen do not make. Then you will not go
far wrong.
“The difference is only in degree. Advertising is multiplied salesmanship. It
may appeal to thousands while the salesman talks to one. It involves a
corresponding cost. Some people spend $10 per word on an average
advertisement. Therefore every ad should be a super-salesman.
“A salesman's mistake may cost little. An advertiser’s mistake may cost a
thousand times that much. Be more cautious, more exacting, therefore. A
mediocre salesman may affect a small part of your trade. Mediocre
advertising affects all of your trade.”
These points are as true today as they were when they were written
nearly one hundred years ago!
So the goal then becomes: how can we make our advertising as
effective as possible.
The answer is to test. Test again. And then test some more.
If ad “A” receives a two percent response rate, and ad “B” receives
three percent, then we can deduce that ad “B” will continue to
outperform ad “A” on a larger scale.
Testing takes time, however, and can be expensive if not kept in
check. Therefore, it’s ideal to start with some proven tested known
ideas and work from there.
For example, if testing has shown for decades or more that targeted
advertising significantly outperforms untargeted advertising (and it
does), then we can start with that assumption and go from there.
If we know based on test results that crafting an ad that speaks
directly to an individual performs better than addressing the masses
(again, it does), then it makes little sense to start testing with the
assumption that it does not. This is common sense.
So it stands to reason that knowing some basic rules or techniques
about writing effective copy is in order. Test results will always trump
everything, but it’s better to have a starting point before you test.
So this starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and
known to be effective.
But I can’t emphasize enough that when using these
techniques, you should always test them before rolling out a
large (and expensive) campaign.
Sometimes a little tweak here or there is all that is needed to
increase response rates dramatically.
And with that, let’s move onward…
Is it something to be regarded as a work of beauty or art? Is it clever
slogans or amusing prose? Is it workmanship to be judged for an
award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
Nothing more.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word,
much like a television commercial sells (if done properly) by
persuading with visuals and audio.
As Claude Hopkins wrote in his timeless classic, Scientific Advertising:
“To properly understand advertising or to learn even its rudiments one must
start with the right conception. Advertising is salesmanship. Its principles
are the principles of salesmanship. Successes and failures in both lines are
due to like causes. Thus every advertising question should be answered by
the salesman's standards.
“Let us emphasize that point. The only purpose of advertising is to make
sales. It is profitable or unprofitable according to its actual sales.
“It is not for general effect. It is not to keep your name before the people. It
is not primarily to aid your other salesmen. Treat it as a salesman. Force it
to justify itself. Compare it with other salesmen. Figure its cost and result.
Accept no excuses which good salesmen do not make. Then you will not go
far wrong.
“The difference is only in degree. Advertising is multiplied salesmanship. It
may appeal to thousands while the salesman talks to one. It involves a
corresponding cost. Some people spend $10 per word on an average
advertisement. Therefore every ad should be a super-salesman.
“A salesman's mistake may cost little. An advertiser’s mistake may cost a
thousand times that much. Be more cautious, more exacting, therefore. A
mediocre salesman may affect a small part of your trade. Mediocre
advertising affects all of your trade.”
These points are as true today as they were when they were written
nearly one hundred years ago!
So the goal then becomes: how can we make our advertising as
effective as possible.
The answer is to test. Test again. And then test some more.
If ad “A” receives a two percent response rate, and ad “B” receives
three percent, then we can deduce that ad “B” will continue to
outperform ad “A” on a larger scale.
Testing takes time, however, and can be expensive if not kept in
check. Therefore, it’s ideal to start with some proven tested known
ideas and work from there.
For example, if testing has shown for decades or more that targeted
advertising significantly outperforms untargeted advertising (and it
does), then we can start with that assumption and go from there.
If we know based on test results that crafting an ad that speaks
directly to an individual performs better than addressing the masses
(again, it does), then it makes little sense to start testing with the
assumption that it does not. This is common sense.
So it stands to reason that knowing some basic rules or techniques
about writing effective copy is in order. Test results will always trump
everything, but it’s better to have a starting point before you test.
So this starting point is the essence of this book.
The ten tips expressed here have been generally time-tested and
known to be effective.
But I can’t emphasize enough that when using these
techniques, you should always test them before rolling out a
large (and expensive) campaign.
Sometimes a little tweak here or there is all that is needed to
increase response rates dramatically.
And with that, let’s move onward…
By:
Mohamed
Label:
advertising,
traffic
Saturday, February 9, 2008
Internet Based business Opportunity: The Shortcut To Internet Based Business Opportunity Riches
Do you have an internet based business opportunity or program that you currently promote?
Do you have an internet based business opportunity or program that you currently promote?
Are you doing any affiliate program?
Are you a shining success in the business income opportunity that you’re doing?
Are you making enough money and are you financially secured?
Read on, to discover how to succeed in any internet based business opportunity and create true wealth.
Most people are like the hound dog that lies on his back and howls all day because he is in pains and feels lazy to get up and do something about it.
They waste their time and lives in dead end jobs that they hate.
Some dabble in various internet based business opportunities.
They seem to think that their lives are like a TV show which will have a happy ending.
So they stay in the same job for years, waste their lives and whine.
Like a hound dog.
Some of them will retire, but will walk around for the rest of their lives wounded and miserable because of the stress they accumulated from their jobs.
The others will get downsized, and end up in the skid row, where they will continue howling and whining for the rest of their lives, unable to figure out where their happy ending went.
You don’t have to be a hound dog because you can do something about your current financial situation.
Most people rush into business income opportunity for various reasons.
Some people are tired of working hard at their jobs and desire a business income opportunity as away to escape from the 9-5 job rat race.
Some other people desire an internet based business opportunity so as to earn extra incomes to supplement the money they make at their jobs.
Other people desire business income opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.
There are some people who have bought an internet based business opportunity because they are retired and need something to keep them busy.
When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of internet based business opportunities because they bought the internet hype of get rich fast.
Millions of companies were born overnight and they began to offer free affiliate programs.
Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote an internet based business opportunity will make them rich over night.
This gave birth to various internet promotions and marketing.
One of the most annoying internet promotions was spa-mm-ing.
This in turn gave birth to anti-spam activism which has almost wiped out spamming.
After 1 or 2 years, most of these millions of people who rushed into internet based business opportunities had to admit failure because they were not making any money.
Their dreams of fast internet wealth were shattered.
As a way to console themselves, they started labeling every business income opportunity as a scam.
Most of these people will buy a business income opportunity and after they download or receive it will claim that the internet based business opportunity is a sc-am (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.
By so doing, they ripped off the sellers of these business income opportunities.
While some of the companies that promote internet based business opportunities may engage in deceptive advertising, it is not true that all internet based business opportunities are scams.
Most internet based business opportunities are valid and can make the buyer a lot of money.
The problem is that most people who buy internet based business opportunity are not capable of doing them because they are not business oriented.
Most of them don’t have a clue about marketing and internet promotion.
Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.
A lot of these people don’t even know the difference between selling and marketing.
I have known some of these people who don’t even know how to write a simple business letter or e-mail.
They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone numbers or physical addresses.
When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they called and their own phone numbers and the best times you may call them back.
Most of them don’t even know how to create a folder or save or upload a file or install a software and yet they had signed up in 100 different affiliate programs and internet based business opportunities and had dreams of making a million bucks overnight!
Is it any surprise that these people fail miserably?
The least that any serious business person should know how to do should be how to write a business letter.
Most of the people who fail in business income opportunity have no discipline and are disorganized.
They have the mistaken notion that working from home and doing an internet based business opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.
They fail to realize that doing an business income opportunity can be more demanding than doing a regular job.
Doing an business income opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself because at the beginning, you probably will be working alone and may not be able to hire helpers.
This means that you may have to play many roles and do so many things all at the same time.
You may be forced to become a website designer, a copy editor, a sales person, a customer service person, a spokes person, an attorney, a book keeper, an accountant and a publisher all at the same time.
This is one of the biggest reasons why most people fail in business income opportunity because they are unable to play all these roles at the same time.
Another reason why most people fail in business income opportunity is that they don’t spend enough money to promote it.
To attain success in any internet based business opportunity may require that you spend thousands of dollars.
But most people spend $25 a month to place an ad and if they don’t make any sale, they conclude that the internet based business opportunity doesn’t work and give up.
To succeed in any business income opportunity may require that you do different types of marketing and internet promotions.
Your website must be optimized and competently submitted to both the major directories and the search engines on a regular basis.
You must have a link exchange program that is effective.
You may have to do pay per click campaign.
You may have to do both online and offline marketing.
You may have to do many press releases in order to get free publicity and generate free traffic to buy your business income opportunity.
You may even have to do direct marketing to drive traffic to your websites.
This depends on what type of product or service that you promote.
You may have to go offline to find the targeted customers who need what you promote.
To succeed in doing this, you must know how to locate a targeted mailing list and how to test it.
You may have to do magazine and newspapers advertising too.
Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.
Unfortunately, most people that get into business income opportunity lack patience because they are looking for quick ways to make money.
For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.
But when they fail, they are unable to admit that they are at fault.
Instead they blame the internet based business opportunity and the company who sold it to them and label all internet based business opportunities as sc-ams.
May these internet based business opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.
Please feel free to print or publish this article anywhere and read and also send to your friends and well wishers and please preserve the author’s resource box below.
Warmly,
Ikey Benney
Do you have an internet based business opportunity or program that you currently promote?
Are you doing any affiliate program?
Are you a shining success in the business income opportunity that you’re doing?
Are you making enough money and are you financially secured?
Read on, to discover how to succeed in any internet based business opportunity and create true wealth.
Most people are like the hound dog that lies on his back and howls all day because he is in pains and feels lazy to get up and do something about it.
They waste their time and lives in dead end jobs that they hate.
Some dabble in various internet based business opportunities.
They seem to think that their lives are like a TV show which will have a happy ending.
So they stay in the same job for years, waste their lives and whine.
Like a hound dog.
Some of them will retire, but will walk around for the rest of their lives wounded and miserable because of the stress they accumulated from their jobs.
The others will get downsized, and end up in the skid row, where they will continue howling and whining for the rest of their lives, unable to figure out where their happy ending went.
You don’t have to be a hound dog because you can do something about your current financial situation.
Most people rush into business income opportunity for various reasons.
Some people are tired of working hard at their jobs and desire a business income opportunity as away to escape from the 9-5 job rat race.
Some other people desire an internet based business opportunity so as to earn extra incomes to supplement the money they make at their jobs.
Other people desire business income opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.
There are some people who have bought an internet based business opportunity because they are retired and need something to keep them busy.
When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of internet based business opportunities because they bought the internet hype of get rich fast.
Millions of companies were born overnight and they began to offer free affiliate programs.
Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote an internet based business opportunity will make them rich over night.
This gave birth to various internet promotions and marketing.
One of the most annoying internet promotions was spa-mm-ing.
This in turn gave birth to anti-spam activism which has almost wiped out spamming.
After 1 or 2 years, most of these millions of people who rushed into internet based business opportunities had to admit failure because they were not making any money.
Their dreams of fast internet wealth were shattered.
As a way to console themselves, they started labeling every business income opportunity as a scam.
Most of these people will buy a business income opportunity and after they download or receive it will claim that the internet based business opportunity is a sc-am (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.
By so doing, they ripped off the sellers of these business income opportunities.
While some of the companies that promote internet based business opportunities may engage in deceptive advertising, it is not true that all internet based business opportunities are scams.
Most internet based business opportunities are valid and can make the buyer a lot of money.
The problem is that most people who buy internet based business opportunity are not capable of doing them because they are not business oriented.
Most of them don’t have a clue about marketing and internet promotion.
Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.
A lot of these people don’t even know the difference between selling and marketing.
I have known some of these people who don’t even know how to write a simple business letter or e-mail.
They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone numbers or physical addresses.
When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they called and their own phone numbers and the best times you may call them back.
Most of them don’t even know how to create a folder or save or upload a file or install a software and yet they had signed up in 100 different affiliate programs and internet based business opportunities and had dreams of making a million bucks overnight!
Is it any surprise that these people fail miserably?
The least that any serious business person should know how to do should be how to write a business letter.
Most of the people who fail in business income opportunity have no discipline and are disorganized.
They have the mistaken notion that working from home and doing an internet based business opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.
They fail to realize that doing an business income opportunity can be more demanding than doing a regular job.
Doing an business income opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself because at the beginning, you probably will be working alone and may not be able to hire helpers.
This means that you may have to play many roles and do so many things all at the same time.
You may be forced to become a website designer, a copy editor, a sales person, a customer service person, a spokes person, an attorney, a book keeper, an accountant and a publisher all at the same time.
This is one of the biggest reasons why most people fail in business income opportunity because they are unable to play all these roles at the same time.
Another reason why most people fail in business income opportunity is that they don’t spend enough money to promote it.
To attain success in any internet based business opportunity may require that you spend thousands of dollars.
But most people spend $25 a month to place an ad and if they don’t make any sale, they conclude that the internet based business opportunity doesn’t work and give up.
To succeed in any business income opportunity may require that you do different types of marketing and internet promotions.
Your website must be optimized and competently submitted to both the major directories and the search engines on a regular basis.
You must have a link exchange program that is effective.
You may have to do pay per click campaign.
You may have to do both online and offline marketing.
You may have to do many press releases in order to get free publicity and generate free traffic to buy your business income opportunity.
You may even have to do direct marketing to drive traffic to your websites.
This depends on what type of product or service that you promote.
You may have to go offline to find the targeted customers who need what you promote.
To succeed in doing this, you must know how to locate a targeted mailing list and how to test it.
You may have to do magazine and newspapers advertising too.
Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.
Unfortunately, most people that get into business income opportunity lack patience because they are looking for quick ways to make money.
For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.
But when they fail, they are unable to admit that they are at fault.
Instead they blame the internet based business opportunity and the company who sold it to them and label all internet based business opportunities as sc-ams.
May these internet based business opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.
Please feel free to print or publish this article anywhere and read and also send to your friends and well wishers and please preserve the author’s resource box below.
Warmly,
Ikey Benney
By:
Mohamed
Forex Day Trading: The Secret Of Success In Forex Day Trading
Forex day trading is the most profitable and attractive investment opportunity because you can do it from home or office and from any country in the world.
Forex day trading is the most profitable and attractive investment opportunity because you can do it from home or office and from any country in the world.
Most people from middle class make their money from investments in real estate, stock trading, bond trading, mutual funds, CDs, auction programs and various internet programs and other small businesses.
They may have never heard about day forex trading, which is where multi-millionaires and billionaires make their money.
Until now, you may have never known how easy it is to make fast money from forex day trading, because nobody has ever given you the correct information, as I will in this article.
In forex day trading, you don’t need to do any marketing or selling or internet promotion to succeed.
In forex day trading, you don’t need to spend thousands of dollars to do any internet promotion.
In forex day trading, you don’t need any stocks or warehousing.
In forex day trading , all that you’ve to do is open an account with one of the brokers with as little as $300 or $2000.
Then follow simple instructions to buy and sell the currencies.
When the price of the currency is low, you buy.
In a few seconds or minutes, the price will go up, and you sell it and make a profit.
By so doing , in a day, you can easily make $500-$1000 by just buying, selling and trading these foreign currencies for about 3 or 4 hrs!
The more money you put in your forex day trading account, the more money you can make.
You can use $1 to control $200 investment in foreign currencies.
$200 to control $50,000 investment.
And $1000 to control $200,000 cash.
And get this:
You don’t even have to be stuck sitting behind your computer buying and selling these foreign currencies.
You can enter all your buy trades and specify the sell prices you desire and then log off.
Whenever the values of these foreign currencies rise and your selling prices reach, the currencies will be automatically sold for you and you make money!
If you put $300 in your LIVE "Forex day trading", you can generate a minimum of "$10 in 10 mins." or about "$50" minimum daily, 6 days/wk!
If you put $1000 in your LIVE "Forex day trading", you can generate "$100 in
10 mins." or about "$400" minimum daily, 6 days/wk!!
If you put $10,000 in your LIVE "Forex day trading", you can generate "$300 in
10 mins." or "$1000" minimum daily, 6 days/wk"!!!
If you are very ambitious build your live account to $50,000-$100,000 account, you may possibly rake in $1,000,000 in 1 year!
You can do forex day trading and at the same time keep your day job, because in forex day trading, there is no work to do.
In the future when you have made hundreds of thousands of dollars, you may then quit your job and just keep doing forex day trading forever and go on permanent vacation!
To understand the beauty of forex day trading Picture this:
In the morning, you get up from sleep at 6 am.
You go to your bathroom and have your shower.
At 7am, you hurry and eat your breakfast.
At 7.20 am, you login into your forex day trading account on the internet and spend 10 minutes to buy about 3 or 4 different currencies, [for example British Pound, Euro, CHF (Swiss Currency) and Yen (Japanese currency).]
You can specify the price at which you wish to sell each currency.
Then you can log off.
By 9 am, you’re at work in your office or business place.
You do your job as usual and by 5 pm, you’re finished and heading home.
When you get back home around 6.30 pm, you login into your forex day trading account to see how much money you’ve made.
Holy Molly, there in your account it says you have made $750!
“Is this for real?”, you wonder…
Yes, it is. (Your eyes are not deceiving you…)
$750 in a day for just clicking your mouse twice and doing no work?
(Whereas at your job, you work 8 hrs, but make only probably $150..)
This is how easy it is to make money from forex day trading.
But before you use real money to open a live forex day trading account, you have to open a free trial (demo) forex day trading account and practice first, to understand how it works and to acquire the right skills.
This free demo (trial) forex day trading account (forex simulation trading) will help you to reduce a lot of risks that can lead to loss.
In forex day trading, you can choose how much money to invest, how much money to make and when to make it.
You can make money daily, 365 days all year from forex day trading.
Your computer can be transformed into a personal, home “ATM” machine that cranks out cash for you daily (without large investment or hassles) from forex day trading.
In forex day trading, you can choose what type of risk you can manage, when to invest and when not to invest.
In forex day trading, you’re the boss. You may do as you please.
When forex day trading is compared to other investment programs such as stock trading, bond trading, mutual funds, real estate and regular business, it is evident that forex day trading is the fastest and greatest way to make money in the world.
Forex day trading is a 2.5 trillion dollars daily business and it is larger than all the stock trading in the world combined.
These are some of the reasons why I believe that forex trading is the fastest and best way to create fantastic wealth.
Perhaps from reading this article you’ll now come to know why forex day trading is the secret behind the greatest wealth on earth and why it has been kept hidden from the average people of the world and therefore little known to the masses.
May these forex day trading insights open your eyes to the possibility of infinite wealth and success that can be yours from forex day trading.
Please feel free to print or publish this article anywhere and read and also send to your friends and well wishers and please preserve the author’s resource box below.
Warmly,
Ikey Benney
Forex day trading is the most profitable and attractive investment opportunity because you can do it from home or office and from any country in the world.
Most people from middle class make their money from investments in real estate, stock trading, bond trading, mutual funds, CDs, auction programs and various internet programs and other small businesses.
They may have never heard about day forex trading, which is where multi-millionaires and billionaires make their money.
Until now, you may have never known how easy it is to make fast money from forex day trading, because nobody has ever given you the correct information, as I will in this article.
In forex day trading, you don’t need to do any marketing or selling or internet promotion to succeed.
In forex day trading, you don’t need to spend thousands of dollars to do any internet promotion.
In forex day trading, you don’t need any stocks or warehousing.
In forex day trading , all that you’ve to do is open an account with one of the brokers with as little as $300 or $2000.
Then follow simple instructions to buy and sell the currencies.
When the price of the currency is low, you buy.
In a few seconds or minutes, the price will go up, and you sell it and make a profit.
By so doing , in a day, you can easily make $500-$1000 by just buying, selling and trading these foreign currencies for about 3 or 4 hrs!
The more money you put in your forex day trading account, the more money you can make.
You can use $1 to control $200 investment in foreign currencies.
$200 to control $50,000 investment.
And $1000 to control $200,000 cash.
And get this:
You don’t even have to be stuck sitting behind your computer buying and selling these foreign currencies.
You can enter all your buy trades and specify the sell prices you desire and then log off.
Whenever the values of these foreign currencies rise and your selling prices reach, the currencies will be automatically sold for you and you make money!
If you put $300 in your LIVE "Forex day trading", you can generate a minimum of "$10 in 10 mins." or about "$50" minimum daily, 6 days/wk!
If you put $1000 in your LIVE "Forex day trading", you can generate "$100 in
10 mins." or about "$400" minimum daily, 6 days/wk!!
If you put $10,000 in your LIVE "Forex day trading", you can generate "$300 in
10 mins." or "$1000" minimum daily, 6 days/wk"!!!
If you are very ambitious build your live account to $50,000-$100,000 account, you may possibly rake in $1,000,000 in 1 year!
You can do forex day trading and at the same time keep your day job, because in forex day trading, there is no work to do.
In the future when you have made hundreds of thousands of dollars, you may then quit your job and just keep doing forex day trading forever and go on permanent vacation!
To understand the beauty of forex day trading Picture this:
In the morning, you get up from sleep at 6 am.
You go to your bathroom and have your shower.
At 7am, you hurry and eat your breakfast.
At 7.20 am, you login into your forex day trading account on the internet and spend 10 minutes to buy about 3 or 4 different currencies, [for example British Pound, Euro, CHF (Swiss Currency) and Yen (Japanese currency).]
You can specify the price at which you wish to sell each currency.
Then you can log off.
By 9 am, you’re at work in your office or business place.
You do your job as usual and by 5 pm, you’re finished and heading home.
When you get back home around 6.30 pm, you login into your forex day trading account to see how much money you’ve made.
Holy Molly, there in your account it says you have made $750!
“Is this for real?”, you wonder…
Yes, it is. (Your eyes are not deceiving you…)
$750 in a day for just clicking your mouse twice and doing no work?
(Whereas at your job, you work 8 hrs, but make only probably $150..)
This is how easy it is to make money from forex day trading.
But before you use real money to open a live forex day trading account, you have to open a free trial (demo) forex day trading account and practice first, to understand how it works and to acquire the right skills.
This free demo (trial) forex day trading account (forex simulation trading) will help you to reduce a lot of risks that can lead to loss.
In forex day trading, you can choose how much money to invest, how much money to make and when to make it.
You can make money daily, 365 days all year from forex day trading.
Your computer can be transformed into a personal, home “ATM” machine that cranks out cash for you daily (without large investment or hassles) from forex day trading.
In forex day trading, you can choose what type of risk you can manage, when to invest and when not to invest.
In forex day trading, you’re the boss. You may do as you please.
When forex day trading is compared to other investment programs such as stock trading, bond trading, mutual funds, real estate and regular business, it is evident that forex day trading is the fastest and greatest way to make money in the world.
Forex day trading is a 2.5 trillion dollars daily business and it is larger than all the stock trading in the world combined.
These are some of the reasons why I believe that forex trading is the fastest and best way to create fantastic wealth.
Perhaps from reading this article you’ll now come to know why forex day trading is the secret behind the greatest wealth on earth and why it has been kept hidden from the average people of the world and therefore little known to the masses.
May these forex day trading insights open your eyes to the possibility of infinite wealth and success that can be yours from forex day trading.
Please feel free to print or publish this article anywhere and read and also send to your friends and well wishers and please preserve the author’s resource box below.
Warmly,
Ikey Benney
By:
Mohamed
Make Money Online Web Site
In this article I will explain in the simplest terms exactly how people, just like you, are making tens of thousands of dollars every month using money making websites in conjunction with the AdSense program.
In this article I will explain in the simplest terms exactly how people, just like you, are making tens of thousands of dollars every month using money making websites in conjunction with the AdSense program.
First of all it's important that we get something immediately out of the way. You will not be able to make money without spending some money. Sure there are programs out there that make those promises, but please, I am telling you, it is just not true.
The saying: "You have to spend money to make money" is 100% true.
However, I will show you how to limit the amount of money you have to spend, and to help you avoid all those scams out there.
Making money with the Google AdSense program requires four things.
1) Websites with content
2) Webhosting & Domain Names
3) AdSense account
4) Traffic
I will break down these four things into easy to follow terms. Here we go....
WEBSITE(S) WITH CONTENT
I'm sure you have visited websites which display Google Ads somewhere on their pages. Usually down the right hand side of the page because statistically visitors see those ads the most. Well, those ads are paid for by advertisers. When a visitor clicks on one of those ads, the website owner [You] running the ads gets a cut of the revenue. So every click earns YOU money. Cool, huh?
The thing is, Google only allows websites that actually have content to participate in its program. So it's not enough to have a website with a bunch of Google Ads on it. You NEED to have CONTENT. Google only wants websites that are worth something to the visitor.
So there you have it. You need websites with content. Are you ready to spend hours upon hours researching different subjects in order to make a website with content? If you are, then more power to you. If you are not, and you want to make some quick money, then I recommend you get some ready-to-go websites at the following link:
155 Adsense Sites. Become Filthy Rich Running Your Own AdSense Empire!
Click Here To Get 155 Ready Made Websites!
WEBHOSTING & DOMAIN NAMES
Now don't get all whoopy! and think that's all there it to it. Nope. Here's the thing. You will still need to have those websites hosted somewhere.
What is "hosting"? Hosting is basically paying to rent computer space off a company that is connected to the Internet. You pay them a monthly fee and they host your website on one of their Super Servers. I'm not kidding, these computers hold A LOT of data.
The company I use is GloBat. Click the link below to see what kind of packages they offer. In my opinion you will only need the cheapest one they have since it provides more than enough space for what you need.
Globat - Website Hosting Services
At Globat you can also register a Domain Name. A Domain Name is also known as a URL. In other words:http://www.google.com.
The Domain Name you choose should reflect the product or service you are selling or offering. If you can get that product title in the title of your Domain Name you will get a higher ranking in Search Engine results.
For example:http://www.acmes-all-purpose-monkey-wrench.com
...as opposed to:http://www.thebestproductsontheinternet.com
Here is a trick I use with my websites. Obviously you don't want to buy hosting for each of the services or products you want to make a website for. Let's face it, even 10 websites will start to cost a lot, let alone 155 websites. Yikes!
Here's what I do. I buy individual Domain Names fromhttp://www.godaddy.com, then have them redirect and mask those domains to my exiting "hosted" website.
For example, Let's say my primary domain with Globat is...
www.Internet-Marketing-On-The-Fly.com
and the second Domain Name I buy from godaddy.com is a mortgage themed name titled...
www.mortgages-made-simple.com
So the primary page on my webiste would look like this...
www.Internet-Marketing-On-The-Fly.com
I would create a subfolder titled: website2
The URL would look like this:Internet-Marketing-On-The-Fly.com/website2/">http://www.Internet-Marketing-On-The-Fly.com/website2/
I would re-name my mortgage website's index page to: mortgages-made-simple.html
The resulting URL is...
www.Internet-Marketing-On-The-Fly.com/website2/mortgages-made-simple.html
Then I would have godaddy.com "redirect" and "mask" my Domain Name...
www.mortgages-made-simple.com
to point to...
www.Internet-Marketing-On-The-Fly.com/website2/mortgages-made-simple.html
That way you can submit a more official Domain Name to Search Engines.
When people clicked on it they would only see:http://www.mortgages-made-simple.com
It's a bit tricky but it will save you a lot of money in the long run.
Please also name your pages something to do with what you are selling or providing. This will ensure you will get the right kind of Google ads to show on your website.
So don't use:Internet-Marketing-On-The-Fly.com/website2/page1.html">http://www.Internet-Marketing-On-The-Fly.com/website2/page1.html
This will confuse Google and it will have a hard time deciding what type of ads to show and more than likely you will get things you don't want showing. It's important that the content of your websites match the content of the ads for the best results.
So if you want "pet care" ads to show, name your page: pet_care.html
ADSENSE ACCOUNT [Only to be done once your websites are up and running. DO NOT do this before]
Now that you have all those wonderful websites uploaded to your webhosting service, you have to be sure that those Google Ads are going to pay you and not the guy you bought them off of. How sad that would be.
So you have to open your own Google AdSense account. Do not lie about who you are, give them honest, accurate information. And make sure you use an email address you will have for a long time. You can register one at Yahoo.com, or use your primary email address. Just keep in mind your email address will become your UserName login.
Google AdSense - Click Here To Check It Out [be sure to bookmark it]
Here is a word of warning: NEVER! EVER! CLICK ON YOUR OWN GOOGLE ADS!
If Google ever discovers [and they will] you are clicking on the ads showing on your websites, they WILL TERMINATE YOUR ACCOUNT FOR GOOD NO QUESTIONS ASKED!
So don't even be tempted. If an ad looks interesting to you, simply take note of the URL in the ad and manually type it into your Brower's Search Box.
NEVER! EVER! CLICK ON YOUR OWN GOOGLE ADS! [Just had to tell you again]
NEVER! EVER! ASK YOUR VISITORS TO CLICK ON YOUR ADS! NEVER! [Just something else you should never do]
Read over Google's Policies and Rules about ad placements, then choose the ads best sized for your websites, and simply cut & paste them into areas you want them to appear.
Another good service is Michael Cheney's AdSense Videos. Michael couldn't make it any easier for you to make money using the AdSense program. He has compiled step-by-step videos that will teach you exactly how to make the MOST MONEY using AdSense and how to best utilize the ready-to-go websites you have purchased.
TRAFFIC
Ahhhhhhh. This is the tricky part. Now that you have all those wonderful websites that are content rich and have the best, highest paying Google Ads running, how the heck do you get people to come to your websites and click on them.
You need what everyone in Internet Marketing desires....Traffic.
First you will have to submit your websites to the main Search Engines. Be prepared to wait several weeks, even months, for them to show up in Search results. Or you can pay the Search Engines to get them up right away, but that will get expensive.
If you submit them yourself you will want to make sure that when someone does a search for your product or service, that your websites will show up in the top result pages because most people don't search beyond the first few pages. So you will have to optimize your websites in order for that to happen. This is referred to as: SEO [Search Engine Optimization].
You can fiddle around with different techniques yourself and drive yourself crazy, not to mention wasting a lot of time, or you can take a shortcut and buy the following software from a guy who has already invested a lot of time and money into getting the best SEO for your websites. Best of all, this is a hands-off software. You set it and forget it.
Seo Elite: New Seo Software! The Grand Daddy of all Seo Software! Get A Top 5 Google Ranking In Under 30 Days! - Click Here!
So, my fellow, and future Internet Marketer. I hope this information helps you on your way to finanicial success. I wish you all the best and good luck!
Remember: A little hard work now, gets you on the beach tomorrow!
Here are those websites again:
- 155 Ready Made Websites!
- Globat - Website Hosting Services
- Michael Cheney's AdSense Videos
- SEO Elite Software
- Google AdSense
In this article I will explain in the simplest terms exactly how people, just like you, are making tens of thousands of dollars every month using money making websites in conjunction with the AdSense program.
First of all it's important that we get something immediately out of the way. You will not be able to make money without spending some money. Sure there are programs out there that make those promises, but please, I am telling you, it is just not true.
The saying: "You have to spend money to make money" is 100% true.
However, I will show you how to limit the amount of money you have to spend, and to help you avoid all those scams out there.
Making money with the Google AdSense program requires four things.
1) Websites with content
2) Webhosting & Domain Names
3) AdSense account
4) Traffic
I will break down these four things into easy to follow terms. Here we go....
WEBSITE(S) WITH CONTENT
I'm sure you have visited websites which display Google Ads somewhere on their pages. Usually down the right hand side of the page because statistically visitors see those ads the most. Well, those ads are paid for by advertisers. When a visitor clicks on one of those ads, the website owner [You] running the ads gets a cut of the revenue. So every click earns YOU money. Cool, huh?
The thing is, Google only allows websites that actually have content to participate in its program. So it's not enough to have a website with a bunch of Google Ads on it. You NEED to have CONTENT. Google only wants websites that are worth something to the visitor.
So there you have it. You need websites with content. Are you ready to spend hours upon hours researching different subjects in order to make a website with content? If you are, then more power to you. If you are not, and you want to make some quick money, then I recommend you get some ready-to-go websites at the following link:
155 Adsense Sites. Become Filthy Rich Running Your Own AdSense Empire!
Click Here To Get 155 Ready Made Websites!
WEBHOSTING & DOMAIN NAMES
Now don't get all whoopy! and think that's all there it to it. Nope. Here's the thing. You will still need to have those websites hosted somewhere.
What is "hosting"? Hosting is basically paying to rent computer space off a company that is connected to the Internet. You pay them a monthly fee and they host your website on one of their Super Servers. I'm not kidding, these computers hold A LOT of data.
The company I use is GloBat. Click the link below to see what kind of packages they offer. In my opinion you will only need the cheapest one they have since it provides more than enough space for what you need.
Globat - Website Hosting Services
At Globat you can also register a Domain Name. A Domain Name is also known as a URL. In other words:http://www.google.com.
The Domain Name you choose should reflect the product or service you are selling or offering. If you can get that product title in the title of your Domain Name you will get a higher ranking in Search Engine results.
For example:http://www.acmes-all-purpose-monkey-wrench.com
...as opposed to:http://www.thebestproductsontheinternet.com
Here is a trick I use with my websites. Obviously you don't want to buy hosting for each of the services or products you want to make a website for. Let's face it, even 10 websites will start to cost a lot, let alone 155 websites. Yikes!
Here's what I do. I buy individual Domain Names fromhttp://www.godaddy.com, then have them redirect and mask those domains to my exiting "hosted" website.
For example, Let's say my primary domain with Globat is...
www.Internet-Marketing-On-The-Fly.com
and the second Domain Name I buy from godaddy.com is a mortgage themed name titled...
www.mortgages-made-simple.com
So the primary page on my webiste would look like this...
www.Internet-Marketing-On-The-Fly.com
I would create a subfolder titled: website2
The URL would look like this:Internet-Marketing-On-The-Fly.com/website2/">http://www.Internet-Marketing-On-The-Fly.com/website2/
I would re-name my mortgage website's index page to: mortgages-made-simple.html
The resulting URL is...
www.Internet-Marketing-On-The-Fly.com/website2/mortgages-made-simple.html
Then I would have godaddy.com "redirect" and "mask" my Domain Name...
www.mortgages-made-simple.com
to point to...
www.Internet-Marketing-On-The-Fly.com/website2/mortgages-made-simple.html
That way you can submit a more official Domain Name to Search Engines.
When people clicked on it they would only see:http://www.mortgages-made-simple.com
It's a bit tricky but it will save you a lot of money in the long run.
Please also name your pages something to do with what you are selling or providing. This will ensure you will get the right kind of Google ads to show on your website.
So don't use:Internet-Marketing-On-The-Fly.com/website2/page1.html">http://www.Internet-Marketing-On-The-Fly.com/website2/page1.html
This will confuse Google and it will have a hard time deciding what type of ads to show and more than likely you will get things you don't want showing. It's important that the content of your websites match the content of the ads for the best results.
So if you want "pet care" ads to show, name your page: pet_care.html
ADSENSE ACCOUNT [Only to be done once your websites are up and running. DO NOT do this before]
Now that you have all those wonderful websites uploaded to your webhosting service, you have to be sure that those Google Ads are going to pay you and not the guy you bought them off of. How sad that would be.
So you have to open your own Google AdSense account. Do not lie about who you are, give them honest, accurate information. And make sure you use an email address you will have for a long time. You can register one at Yahoo.com, or use your primary email address. Just keep in mind your email address will become your UserName login.
Google AdSense - Click Here To Check It Out [be sure to bookmark it]
Here is a word of warning: NEVER! EVER! CLICK ON YOUR OWN GOOGLE ADS!
If Google ever discovers [and they will] you are clicking on the ads showing on your websites, they WILL TERMINATE YOUR ACCOUNT FOR GOOD NO QUESTIONS ASKED!
So don't even be tempted. If an ad looks interesting to you, simply take note of the URL in the ad and manually type it into your Brower's Search Box.
NEVER! EVER! CLICK ON YOUR OWN GOOGLE ADS! [Just had to tell you again]
NEVER! EVER! ASK YOUR VISITORS TO CLICK ON YOUR ADS! NEVER! [Just something else you should never do]
Read over Google's Policies and Rules about ad placements, then choose the ads best sized for your websites, and simply cut & paste them into areas you want them to appear.
Another good service is Michael Cheney's AdSense Videos. Michael couldn't make it any easier for you to make money using the AdSense program. He has compiled step-by-step videos that will teach you exactly how to make the MOST MONEY using AdSense and how to best utilize the ready-to-go websites you have purchased.
TRAFFIC
Ahhhhhhh. This is the tricky part. Now that you have all those wonderful websites that are content rich and have the best, highest paying Google Ads running, how the heck do you get people to come to your websites and click on them.
You need what everyone in Internet Marketing desires....Traffic.
First you will have to submit your websites to the main Search Engines. Be prepared to wait several weeks, even months, for them to show up in Search results. Or you can pay the Search Engines to get them up right away, but that will get expensive.
If you submit them yourself you will want to make sure that when someone does a search for your product or service, that your websites will show up in the top result pages because most people don't search beyond the first few pages. So you will have to optimize your websites in order for that to happen. This is referred to as: SEO [Search Engine Optimization].
You can fiddle around with different techniques yourself and drive yourself crazy, not to mention wasting a lot of time, or you can take a shortcut and buy the following software from a guy who has already invested a lot of time and money into getting the best SEO for your websites. Best of all, this is a hands-off software. You set it and forget it.
Seo Elite: New Seo Software! The Grand Daddy of all Seo Software! Get A Top 5 Google Ranking In Under 30 Days! - Click Here!
So, my fellow, and future Internet Marketer. I hope this information helps you on your way to finanicial success. I wish you all the best and good luck!
Remember: A little hard work now, gets you on the beach tomorrow!
Here are those websites again:
- 155 Ready Made Websites!
- Globat - Website Hosting Services
- Michael Cheney's AdSense Videos
- SEO Elite Software
- Google AdSense
By:
Mohamed
Home Based Business Opportunity: Secrets
Do you have a home based business opportunity or program?
Do you have a home based business opportunity or program?
Are you doing any affiliate program?
What type of home based business opportunity are you doing?
Are you a shining success in the home based business opportunity that you’re doing?
Are you making enough money and are you financially secured?
Read on, to discover how to succeed in any home based business opportunity and create true wealth.
Most people rush into a home based business opportunity for various reasons.
Some people are tired of working in jobs and desire a home based business opportunity as away to escape from the 9-5 job rat race.
Some other people desire a home based business opportunity so as to earn extra incomes to supplement the money they make at their jobs.
Other people desire home based business opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.
There are some people who have gone into a home based business opportunity because they are retired and need something to keep them busy.
When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of home based business opportunities because they bought the internet hype of get rich fast.
Millions of companies were born overnight and they began to offer free affiliate programs.
Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote a home based business opportunity that they will get rich over night.
This gave birth to various internet promotions and marketing.
One of the most annoying internet promotions was spamming.
This in turn gave birth to anti-spam activism which has almost wiped out spamming.
After 1 or 2 years, most of these millions of people who rushed into home based business opportunity had to admit failure because they were not making any money.
Their dreams of fast internet wealth were shattered.
As a way to console themselves, they started branding all and every home based business opportunity as scams.
Most will buy a home based business opportunity and after they download or receive it will claim that the home based business opportunity is a scam (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.
By so doing, they ripped off the sellers of these home based business opportunities.
While some of the companies that promote home based business opportunity may engage in deceptive advertising, it is not true that all home based business opportunities are scams.
Most home based business opportunities are valid and can make the buyer a lot of money.
The problem is that most people that buy home based business opportunity are not capable of doing them.
Most don’t have a clue about marketing and internet promotion.
Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.
A lot of these people don’t even know the difference between selling and marketing.
I have known some of these people who don’t even know how to write a simple business letter or e-mail.
They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone number or physical address.
When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they are calling and their own phone number and the best time you may call them back.
Most of them don’t even know how to create a folder or save or upload a file, or install a software and yet they had signed up in 100 different affiliate programs and home based business opportunities and had dreams of making a million bucks overnight!
Is it any surprise that these people fail miserably?
The least that any serious business person should know how to do should be how to write business letter.
Most of the people that fail in home based business opportunity have no discipline.
They have the mistaken notion that working from home and doing home based business opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.
They fail to realize that doing a home based business opportunity can be more demanding than doing a regular job.
Doing a home based business opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself since at the beginning you probably will be working alone may not be able to hire helpers.
This means that you may have to play many roles and do so many things all at the same time.
You may be forced to become a website designer, a copy editor, a sales person, a customer service, a spokes person, an attorney, a book keeper, an accountant, and a publisher all at the same time.
This is one of the biggest reasons why most people fail in home based business opportunity because they are unable to play all these roles at the same time.
Another reason why most people fail in home based business opportunity is that they don’t spend enough money to promote it.
To attain success in any home based business opportunity may require that you spend thousands of dollars.
But most people spend $25 a month to place an ad and if they don’t make any sale conclude that the home based business opportunity doesn’t work and give up.
To succeed in any home based business opportunity may require that you do different types of marketing.
You may have to do both online and offline marketing.
You may have to do many press releases in order to get free publicity and generate free traffic to buy your home based business opportunity.
Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.
Unfortunately, most people that get into home based business opportunity lack patience because they are looking for quick ways to make money.
For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.
But when they fail, they are unable to admit that they are at fault.
Instead they blame the home based business opportunity and the company who sold it to them and label all home based business opportunities as scams.
I have not done many home based business opportunities or programs or affiliate programs because I had been lucky to discover a very easy way to make money by investing in foreign currencies safely on the internet (Foreign currency trading or forex trading)
Perhaps you know about only stock or bond trading which are common, but not foreign currency trading.
Foreign currency trading is the most profitable and attractive home based business opportunity because you can do it from home or office and from any country in the world.
In foreign currency trading, you don’t need to do any marketing or selling or internet promotion to succeed.
In foreign currency trading, you don’t need to spend thousands of dollars to do any promotion.
In foreign currency trading, you don’t need any stocks or warehousing.
In foreign currency trading , all that you’ve to do is open an account with one of the brokers with as little as $300 or $2000.
Then follow simple instructions to buy and sell the currencies.
When the price of the currency is low, you buy.
In a few seconds of minutes, the price will go up, and you sell it and make a profit.
By so doing , in a day, you can easily make $500-$1000 by just buying, selling and trading these foreign currencies for about 3 or 4 hrs!
And get this:
You don’t even have to be stuck sitting behind your computer buying and selling these foreign currencies.
You can enter all your buy trades and specify the sell prices you desire and then log off.
Whenever the values of these foreign currencies rise and your selling prices reach, the currencies will be automatically sold for you and you make money!
You can do foreign currency trading and at the same time keep your day job, because in foreign currency trading, there is no work to do.
In the future when you have made hundreds of thousands of dollars, you may then quit your job and just keep doing foreign currency trading forever and go on permanent vacation!
To understand the beauty of foreign currency trading Picture this:
In the morning, you get up from sleep at 6 am.
You go to your bathroom and have your shower.
At 7am, you hurry and eat your breakfast.
At 7.20 am, you login into your foreign currency trading account on the internet and spend 10 minutes to buy about 3 or 4 different currencies, [for example British Pound, Euro, CHF (Swiss Currency) and Yen (Japanese currency).]
You can specify the price at which you wish to sell each currency.
Then you can log off.
By 9 am, you’re at work in your office or business place.
You do your job as usual and by 5 pm, you’re finished and heading home.
When you get back home around 6.30 pm, you login into your foreign currency trading account to see how much money you’ve made.
Holy Molly, there in your account it says you have made $750!
“Is this for real?�, you wonder…
Yes, it is. (Your eyes are not deceiving you…)
$750 in a day for just clicking your mouse twice and doing no work?
(Whereas at your job, you work 8 hrs, but make only probably $150..)
This is how easy it is to make money from foreign currency trading.
But before you use real money to open a live foreign currency trading account, you have to open a free trial (demo) account and practice first, to understand how it works and to acquire the right skills.
This free demo (trial) foreign currency trading account will help you to reduce a lot of risks that can lead to loss.
In foreign currency trading, you can choose how much money to invest, how much money to make and when to make it.
You can make money daily, 365 days all year.
Your computer can be transformed into an “Atm� machine that cranks out cash for you daily without large investment or hassles.
In foreign currency trading, you can choose what type of risk you can manage, when to invest and when not to invest.
You’re the boss.
When foreign currency trading is compared to other investment programs such as stock trading, bond trading, mutual funds, real estate and regular business, it is evident that foreign currency trading is the fastest and greatest way to make money in the world.
Foreign currency trading is a 2.5 trillion dollars daily business and it is larger than all the stock trading in the world combined.
These are some of the reasons why I believe that foreign currency trading is the best home based business opportunity.
Perhaps from reading this article you’ll now come to know why foreign currency trading is the secret behind the greatest wealth on earth and why it has been kept hidden from the average people of the world and therefore little known to the masses.
May these home based business opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.
Warmly,
I-key Benney, CEO
Do you have a home based business opportunity or program?
Are you doing any affiliate program?
What type of home based business opportunity are you doing?
Are you a shining success in the home based business opportunity that you’re doing?
Are you making enough money and are you financially secured?
Read on, to discover how to succeed in any home based business opportunity and create true wealth.
Most people rush into a home based business opportunity for various reasons.
Some people are tired of working in jobs and desire a home based business opportunity as away to escape from the 9-5 job rat race.
Some other people desire a home based business opportunity so as to earn extra incomes to supplement the money they make at their jobs.
Other people desire home based business opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.
There are some people who have gone into a home based business opportunity because they are retired and need something to keep them busy.
When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of home based business opportunities because they bought the internet hype of get rich fast.
Millions of companies were born overnight and they began to offer free affiliate programs.
Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote a home based business opportunity that they will get rich over night.
This gave birth to various internet promotions and marketing.
One of the most annoying internet promotions was spamming.
This in turn gave birth to anti-spam activism which has almost wiped out spamming.
After 1 or 2 years, most of these millions of people who rushed into home based business opportunity had to admit failure because they were not making any money.
Their dreams of fast internet wealth were shattered.
As a way to console themselves, they started branding all and every home based business opportunity as scams.
Most will buy a home based business opportunity and after they download or receive it will claim that the home based business opportunity is a scam (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.
By so doing, they ripped off the sellers of these home based business opportunities.
While some of the companies that promote home based business opportunity may engage in deceptive advertising, it is not true that all home based business opportunities are scams.
Most home based business opportunities are valid and can make the buyer a lot of money.
The problem is that most people that buy home based business opportunity are not capable of doing them.
Most don’t have a clue about marketing and internet promotion.
Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.
A lot of these people don’t even know the difference between selling and marketing.
I have known some of these people who don’t even know how to write a simple business letter or e-mail.
They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone number or physical address.
When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they are calling and their own phone number and the best time you may call them back.
Most of them don’t even know how to create a folder or save or upload a file, or install a software and yet they had signed up in 100 different affiliate programs and home based business opportunities and had dreams of making a million bucks overnight!
Is it any surprise that these people fail miserably?
The least that any serious business person should know how to do should be how to write business letter.
Most of the people that fail in home based business opportunity have no discipline.
They have the mistaken notion that working from home and doing home based business opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.
They fail to realize that doing a home based business opportunity can be more demanding than doing a regular job.
Doing a home based business opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself since at the beginning you probably will be working alone may not be able to hire helpers.
This means that you may have to play many roles and do so many things all at the same time.
You may be forced to become a website designer, a copy editor, a sales person, a customer service, a spokes person, an attorney, a book keeper, an accountant, and a publisher all at the same time.
This is one of the biggest reasons why most people fail in home based business opportunity because they are unable to play all these roles at the same time.
Another reason why most people fail in home based business opportunity is that they don’t spend enough money to promote it.
To attain success in any home based business opportunity may require that you spend thousands of dollars.
But most people spend $25 a month to place an ad and if they don’t make any sale conclude that the home based business opportunity doesn’t work and give up.
To succeed in any home based business opportunity may require that you do different types of marketing.
You may have to do both online and offline marketing.
You may have to do many press releases in order to get free publicity and generate free traffic to buy your home based business opportunity.
Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.
Unfortunately, most people that get into home based business opportunity lack patience because they are looking for quick ways to make money.
For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.
But when they fail, they are unable to admit that they are at fault.
Instead they blame the home based business opportunity and the company who sold it to them and label all home based business opportunities as scams.
I have not done many home based business opportunities or programs or affiliate programs because I had been lucky to discover a very easy way to make money by investing in foreign currencies safely on the internet (Foreign currency trading or forex trading)
Perhaps you know about only stock or bond trading which are common, but not foreign currency trading.
Foreign currency trading is the most profitable and attractive home based business opportunity because you can do it from home or office and from any country in the world.
In foreign currency trading, you don’t need to do any marketing or selling or internet promotion to succeed.
In foreign currency trading, you don’t need to spend thousands of dollars to do any promotion.
In foreign currency trading, you don’t need any stocks or warehousing.
In foreign currency trading , all that you’ve to do is open an account with one of the brokers with as little as $300 or $2000.
Then follow simple instructions to buy and sell the currencies.
When the price of the currency is low, you buy.
In a few seconds of minutes, the price will go up, and you sell it and make a profit.
By so doing , in a day, you can easily make $500-$1000 by just buying, selling and trading these foreign currencies for about 3 or 4 hrs!
And get this:
You don’t even have to be stuck sitting behind your computer buying and selling these foreign currencies.
You can enter all your buy trades and specify the sell prices you desire and then log off.
Whenever the values of these foreign currencies rise and your selling prices reach, the currencies will be automatically sold for you and you make money!
You can do foreign currency trading and at the same time keep your day job, because in foreign currency trading, there is no work to do.
In the future when you have made hundreds of thousands of dollars, you may then quit your job and just keep doing foreign currency trading forever and go on permanent vacation!
To understand the beauty of foreign currency trading Picture this:
In the morning, you get up from sleep at 6 am.
You go to your bathroom and have your shower.
At 7am, you hurry and eat your breakfast.
At 7.20 am, you login into your foreign currency trading account on the internet and spend 10 minutes to buy about 3 or 4 different currencies, [for example British Pound, Euro, CHF (Swiss Currency) and Yen (Japanese currency).]
You can specify the price at which you wish to sell each currency.
Then you can log off.
By 9 am, you’re at work in your office or business place.
You do your job as usual and by 5 pm, you’re finished and heading home.
When you get back home around 6.30 pm, you login into your foreign currency trading account to see how much money you’ve made.
Holy Molly, there in your account it says you have made $750!
“Is this for real?�, you wonder…
Yes, it is. (Your eyes are not deceiving you…)
$750 in a day for just clicking your mouse twice and doing no work?
(Whereas at your job, you work 8 hrs, but make only probably $150..)
This is how easy it is to make money from foreign currency trading.
But before you use real money to open a live foreign currency trading account, you have to open a free trial (demo) account and practice first, to understand how it works and to acquire the right skills.
This free demo (trial) foreign currency trading account will help you to reduce a lot of risks that can lead to loss.
In foreign currency trading, you can choose how much money to invest, how much money to make and when to make it.
You can make money daily, 365 days all year.
Your computer can be transformed into an “Atm� machine that cranks out cash for you daily without large investment or hassles.
In foreign currency trading, you can choose what type of risk you can manage, when to invest and when not to invest.
You’re the boss.
When foreign currency trading is compared to other investment programs such as stock trading, bond trading, mutual funds, real estate and regular business, it is evident that foreign currency trading is the fastest and greatest way to make money in the world.
Foreign currency trading is a 2.5 trillion dollars daily business and it is larger than all the stock trading in the world combined.
These are some of the reasons why I believe that foreign currency trading is the best home based business opportunity.
Perhaps from reading this article you’ll now come to know why foreign currency trading is the secret behind the greatest wealth on earth and why it has been kept hidden from the average people of the world and therefore little known to the masses.
May these home based business opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.
Warmly,
I-key Benney, CEO
By:
Mohamed
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