A lot of people teach those new to the Internet marketing arena that the best way to launch your career is to promote something that you are interested, be it your job of work, hobby or even a special talent.
This will get you off to a good start, they insist.
Actually, they are quite wrong and this is why so many, would be, Internet marketers fail within just a few months or even weeks.
You see, the thing is, although YOU may be interested in your chosen subject, it's simply no good building a super web site and promoting it for all you're worth if people don't buy what you're selling.
You can't earn a living running a web site that doesn't sell.
If you'd like to build a web site about your hobby, that's fair enough but if you'd like to earn money from sales with it, you'll need to use a different strategy.
The trick is to find out what people are buying and then start selling that. You may not like the product or service but, after it makes you large stacks of cash each day, you'll soon learn to live with it, I'm sure.
In order to find out what is popular at the moment, you'll need to do a little research. Firstly, visit ClickBank (www.clickbank.com) and see what's going on there.
ClickBank is an Internet service where people selling information and software over the Internet allow others to promote their business for a piece of the action. So, for example, if I am selling a home business course on 'How to produce your own eBook' I can let other people sell it from their web sites or wherever and they get to have say 50% of the takings.
If the price is £100 they get £50 and I get the other £50. It's just a way of shifting your product. Eventually, scores of people are selling your stuff all over the Internet.
ClickBank have tens of thousands of these so called 'Affiliate' schemes and anyone can join for free and start selling other people's wares while keeping some of the profit.
ClickBank allow you to view what is selling the best at the current time. It's THIS list that will guide you to know just what you should be making available from your own web site. After all, if the whole world are buying this type of product then why shouldn't they buy from you to?
More research is needed, however. You'll need to know more about what's going on before committing yourself to a web site that is going to work for you 24/7.
Firstly, how do you find out the top 10 selling information products? This is when you visit ClickBank and see. Choose one of the top 10, affiliate to it and build a web site to promote it. Some affiliate schemes make the web site for you whereby you just enter your details and affiliate number then upload it to your web space.
At the time of writing I was able to look at the popular listings: Business to business, Education, Publishing, New products, Promotion, Web design, Industrial, Reports, Home and family, Marketing, Money and employment, Computing and Internet, Fun and entertainment, Sports and recreation, society and culture and so on.
By clicking on any category ClickBank will list separate sub categories where they are listed in order of popularity and sales. Simply pick the one that suits you and start promoting. It is free to join and you can earn plenty.
Once you are up and running you'll need to promote your site to those that search for your subject. This is where 'keywords' come in to play.
You'll need to find which words people are typing into the search engines when they are looking for something. If you are selling publications on 'Ice cream' for example, you'll find that simply setting up Ice and Cream as keywords won't enable people to find your site over anybody else's who are also promoting the same thing as you.
To get people to your site you'll need to use Google's AdWords. By opening an account with Google AdWords you'll be able to insert your listing automatically on the customers search results page. There is a charge for this but it is based on how much you want to Pay Per Click. See www.google.com and click on 'Advertising Programmes' to visit the 'how to' pages.
To find out what people are typing into the search engines to find your product visit: www.overture.com and it will give the top keywords to use in Google AdWords.
Once in your account in Google, you simply bid on the words you want in your promotion. Careful selection will bring up your web site advertising high on the results page so that the customer will visit your site and buy your product.
You also need to join Google's AdSense programme whereby you have other people's advertising on your site. This way, all ads will be on the same subject as yours and you will be paid each time somebody clicks through on your page. So you earn money per click and also money for selling your affiliated product. Watch your account grow.
By researching the keywords used on a regular basis you can stay at the top of the results page list on the Google search engine site.
There are marketers earning thousands of pounds each week using this method. Once all is up and running you can start on your next web site with another top 10 affiliate programme.
Full details are on the ClickBank web site, the Google web site and, of course, Overture.com
This is yet another way to actually earn money by using the Internet.
by: Martyn Brown
This will get you off to a good start, they insist.
Actually, they are quite wrong and this is why so many, would be, Internet marketers fail within just a few months or even weeks.
You see, the thing is, although YOU may be interested in your chosen subject, it's simply no good building a super web site and promoting it for all you're worth if people don't buy what you're selling.
You can't earn a living running a web site that doesn't sell.
If you'd like to build a web site about your hobby, that's fair enough but if you'd like to earn money from sales with it, you'll need to use a different strategy.
The trick is to find out what people are buying and then start selling that. You may not like the product or service but, after it makes you large stacks of cash each day, you'll soon learn to live with it, I'm sure.
In order to find out what is popular at the moment, you'll need to do a little research. Firstly, visit ClickBank (www.clickbank.com) and see what's going on there.
ClickBank is an Internet service where people selling information and software over the Internet allow others to promote their business for a piece of the action. So, for example, if I am selling a home business course on 'How to produce your own eBook' I can let other people sell it from their web sites or wherever and they get to have say 50% of the takings.
If the price is £100 they get £50 and I get the other £50. It's just a way of shifting your product. Eventually, scores of people are selling your stuff all over the Internet.
ClickBank have tens of thousands of these so called 'Affiliate' schemes and anyone can join for free and start selling other people's wares while keeping some of the profit.
ClickBank allow you to view what is selling the best at the current time. It's THIS list that will guide you to know just what you should be making available from your own web site. After all, if the whole world are buying this type of product then why shouldn't they buy from you to?
More research is needed, however. You'll need to know more about what's going on before committing yourself to a web site that is going to work for you 24/7.
Firstly, how do you find out the top 10 selling information products? This is when you visit ClickBank and see. Choose one of the top 10, affiliate to it and build a web site to promote it. Some affiliate schemes make the web site for you whereby you just enter your details and affiliate number then upload it to your web space.
At the time of writing I was able to look at the popular listings: Business to business, Education, Publishing, New products, Promotion, Web design, Industrial, Reports, Home and family, Marketing, Money and employment, Computing and Internet, Fun and entertainment, Sports and recreation, society and culture and so on.
By clicking on any category ClickBank will list separate sub categories where they are listed in order of popularity and sales. Simply pick the one that suits you and start promoting. It is free to join and you can earn plenty.
Once you are up and running you'll need to promote your site to those that search for your subject. This is where 'keywords' come in to play.
You'll need to find which words people are typing into the search engines when they are looking for something. If you are selling publications on 'Ice cream' for example, you'll find that simply setting up Ice and Cream as keywords won't enable people to find your site over anybody else's who are also promoting the same thing as you.
To get people to your site you'll need to use Google's AdWords. By opening an account with Google AdWords you'll be able to insert your listing automatically on the customers search results page. There is a charge for this but it is based on how much you want to Pay Per Click. See www.google.com and click on 'Advertising Programmes' to visit the 'how to' pages.
To find out what people are typing into the search engines to find your product visit: www.overture.com and it will give the top keywords to use in Google AdWords.
Once in your account in Google, you simply bid on the words you want in your promotion. Careful selection will bring up your web site advertising high on the results page so that the customer will visit your site and buy your product.
You also need to join Google's AdSense programme whereby you have other people's advertising on your site. This way, all ads will be on the same subject as yours and you will be paid each time somebody clicks through on your page. So you earn money per click and also money for selling your affiliated product. Watch your account grow.
By researching the keywords used on a regular basis you can stay at the top of the results page list on the Google search engine site.
There are marketers earning thousands of pounds each week using this method. Once all is up and running you can start on your next web site with another top 10 affiliate programme.
Full details are on the ClickBank web site, the Google web site and, of course, Overture.com
This is yet another way to actually earn money by using the Internet.
by: Martyn Brown
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